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alison diana
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alison diana,
User Rank: Moderator
6/28/2017 | 4:29:29 PM
Re: Bottom-up approach ot enterprise market
It's great to see Apple finally make a more overt, concerted push for enterprise after watching it use graphic artists, writers and other vertical users to get in the enterprise back door. Smart to partner with a networking giant like Cisco for this initiative. As I recall from covering Apple way back when (my first job in B2B media was at MacNews!) they had very loyal channel partners, some of whom are still in business today - 25 or so years later.
Joe Stanganelli
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Joe Stanganelli,
User Rank: Light Sabre
6/26/2017 | 6:24:27 PM
Bottom-up approach ot enterprise market
"But Apple's enterprise strategy has largely been benign neglect."

I wouldn't go that far -- but it has been much more "bottom up". By so successfully targeting and dominating the consumer market, the company has gotten its products not only accepted but standardized in enterprise environments. (Remember when 9 out of 10 CIOs expressly recommended against iPhones -- in favor of Blackberries?)

I am specifically reminded of Apple's early and ongoing under-the-radar efforts in getting iPads and the like adopted by doctors, radiologists, and other medical professionals in hospitals. (After all, Apple couldn't have directly and boldly gone after the hospital market via typical routes without potentially being subject to hefty FDA oversight.)


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