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kq4ym
kq4ym
5/17/2017 | 5:58:37 PM
Re: As significant as iOS?
Maybe a clue is in the description cited as it " reads unstructured media and converts it into structured data." Could that mean it can look at video and extract what's being seen and convert it to the structured data of faces locations, maybe even intent? In any case the military funding is a clue that there's some sort of surveillance possibilities here.
mhhfive
mhhfive
5/15/2017 | 4:34:00 PM
Re: As significant as iOS?
Well, even Microsoft is starting to embrace open source now, so I think we're going to see some major shifts towards openness for all the big tech firms. At least for software development, that is. I'm sure hardware development plans will remain as secretive as ever... if not more so.
Scott_Ferguson
Scott_Ferguson
5/15/2017 | 3:52:45 PM
Re: As significant as iOS?
@mhhfive: Agreed and I think that worked well in the Jobs era of the company when he was a larger than life figure, but the company needs to stand on its own and that means adjusting to new ways, including the companies they are chasing and those chasing Apple.
Scott_Ferguson
Scott_Ferguson
5/15/2017 | 3:51:30 PM
Re: As significant as iOS?
@danielcawrey: That's a really good point and one that I was looking to make inside the article. I think this has a lot to do not only with Apple, but with Google, Microsoft and Amazon building devices that will truly anticipate what the end users wants. On the enterprise side, you have Cisco looking to build intelligence into the network. 
mhhfive
mhhfive
5/15/2017 | 3:40:47 PM
Re: As significant as iOS?
One thing that gives Apple a bit of an Achilles heel is its secretive nature. Whereas Google tends to hire open source developers by the busload, Apple has only recently allowed its employees to publish algorithmic work publicly. 

Perhaps Lattice Dark will help Apple with its efforts to protect privacy while still mining data for information... 
danielcawrey
danielcawrey
5/15/2017 | 1:30:15 PM
Re: As significant as iOS?
I have a hunch what this would be used for. 

Apple can really separate itself from the pack if its platforms were able to act as an assistant for users. Learning what users need before they need it. People would pay a ton for that! 
Scott_Ferguson
Scott_Ferguson
5/15/2017 | 1:08:12 PM
Re: As significant as iOS?
@mhhfive: That's a really interesting take. Lattice Dark does have a lot of brain power behind it and some interesting objectives for what they are developing. The fact that Apple sees value in unstructured, dark data is for sure an assault on Google, as well as Amazon and its Alexa assistant.
mhhfive
mhhfive
5/15/2017 | 12:53:13 PM
As significant as iOS?
I have a feeling that this acquisition might be as significant as the development of iOS back when iPods were just music players. Apple is catching up to Google in the machine learning space slowly and secretly, and maybe it will be able to turn this company's capabilities into a much more useful Siri and trump other search assistants. They could also use this tech to help with future product developments by data mining web forums for what features consumers are panning/proclaiming.


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