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brooks7
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brooks7,
User Rank: Light Sabre
5/1/2017 | 5:31:36 PM
Re: A long reply
Steve,

The problem with the telecom world is that the vendors are doing what the telcos say....even if it is bad for them.  Its okay with Huawei, because they are in the business of driving everyone else out of business.  But what I want to know is NOT if they are all in.  I expect that.  What I want to know how they are planning to raise prices with virtualization.  And if not raise prices, how they are expecting to raise profits.  That is the question that they need to be asking in the executive suite.  The telcos are peferctly happy for the vendors to price themselves out of existence...until they do anyway.  I am completely good if they say, we are terminating all of our Hardware Engineers tomorrow.  That is one way to raise profitability, but I hope you see where I am heading.

seven

 
Steve Saunders
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Steve Saunders,
User Rank: Blogger
5/1/2017 | 2:09:42 PM
Re: A long reply
Thanks Seven - 

Re: the vital groups. Yes, i agree. nothing happens without the vendors. We did actually roster ubiquitous support from all the NFVi incumbents for NIA last year, which surprised me (perhaps i shouldn't admit i was surprised?!?!)

Huawei, ADVA, Cisco, ZTE, Ericsson, Nokia - all in for the plan. Service providers have been harder to corale, but they are coming in now. 

My concept of a telecom app sote shouldn't be taken too literally, you know. It's more of a metaphor for interoperabile and viable commerical virtualized services! 

As always, thanks for the smart feedback... 

Steve 

 

 

 

 
brooks7
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brooks7,
User Rank: Light Sabre
5/1/2017 | 10:40:27 AM
A long reply
Apologies in advance, but your article posted so clearly why this is not working and I thought it deserved a thoughful and complete reply.

First: your commentary on why service providers are interested in Virtualization:
 - They want to reduce costs
 - They want to participate in new services

Those objectives are orthangonal to each other.  You can do one or the other or both and they don't provide momentum to the other.  I think this is the single biggest problem.  The whole standardization/specification cycle is about cost reduction by the introduction of multiple vendors who will price their products to drive themselves out of business to win at a large Service Provider.  The new services occur in an environment that moves so fast that the standardization will not work for them.  It takes too long to create this environment and this environment gets bypassed by fast movers.  Today's world is a perfect example of this.  IT service providers build products in Data Centers and using off-the-shelf choices.  By doing so, they have made Service Providers a Business Commodity.  The number of SPs that bring bandwidth to DCs is staggering.  By doing this, the IT SPs have made the network inside the DC very cheap and very fast and the connectivity choices many.  This move is being done and accelerated without participation by the SPs.  In fact, the participation that they did have has been largely sold off.

Second:  Your notion of a common API and essentially the demphasis on Open Source

Open Source is completely misunderstood.  When you are building a new IT service (like when I ran a SaaS operation) we looked at what OS we would use as part of the product.  The goal was to eliminate a number of software developers to get the product to market.  Why write when you can download?  Service Providers have been Systems Integrators.  OS does not work that way.  You need to provide the linkage between the pieces of OS UNLESS one project was designed to work with another exclusively.  There is no incentive for anyone to make an Open Source product that they pay people to write and then deliver to a telco for free - UNLESS there is consulting available.  I think you should instead look at loosely coupled packages that are connected through standard IP technology for what you are trying to do here.  This idea that a set of JSON objects or XML files are going to be completely plug standard and move instantaneously to meet the new services demands is just not viable.  The question you should ask yourselves is:  How many brand new services can be introduced per day by a SP?

Third:  A new app store

There are 2 falacies here.  First, that there is something special about a SP that lends itself to hosting an App Store.  Application authors want as wide a distribution as possible.  This means working to the lowest common denominator of connectivity.  Specialness is directly opposed to that.  If the SP is not special, than Google Play Store and iTunes will always defeat a SP.  The SP will be the Windows store equivalent (for mobile devices anyway) a complete afterthought.  Second, that any consumer of the app store will choose it first.  Why?  What will be compelling to make users move away from their existing choice of 3 app stores to choose one of the 100 new ones that will be created.

Fourth:  The wrong place to look

Sorry but you are looking in the wrong place and talking to the wrong people.  If virtualization is going to succeed than it needs to work for 2 groups:  Customers and Vendors.  What problems are you solving for the Customer that are not being solved today?  How are vendors going to make more profit by working with Service Providers virtualizing?  I think those are the key groups.  Talking to Service Providers about these is an utter waste of time.  What they have said (and I am about to paraphraze your article) is they want to make all the money off of Angry Birds while spending nothing and taking no risk.  Well, good luck with that. 

seven
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