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In terms of demand changing from "I need this field" to more strategic requests to guide business change, can you give more specifics/some case studies/examples?
Q5 FOR SARAH:
In terms of your discussion of "organizatoinal structure," there is ongoing debate as to whose role data governance should be. Some say it should lie with the CDO (because "data" is in the title). Others say it should lie with the stakeholders so that they'll keep their own rooms clean, so to speak. And others say it should lie with other roles altogether. Where do you stand, and why?