Market Leader Programs
5G Transport - A 2023 Heavy Reading Survey 2023 Open RAN Operator Survey Coherent Optics at 100G, 400G, and Beyond Open RAN Platforms and Architectures Operator Survey Cloud Native 5G Core Operator Survey Bridging the Digital Divide 5G Network Slicing Operator Survey Open, Automated & Programmable Transport The Journey to Cloud Native
And there are only so many different sources of content the market can sustain without having to return to some version of bundling. If you're going to spend $8-$15 dollars on four or five OTT services, you might as well just keep your cable subsciption.
Under those circumstances, as an OTT provider you need to become (or also become) another channel. This is hardly a brilliant observation -- Netflix figured that out at least three years ago, probably more.