It's the End of TV as We Know It

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danielcawrey 1/14/2017 | 9:51:50 PM

Re: Other OTA mash-ups Hard to even identify TV as a common cultural experience any more. With more and more services coming, even Apple getting into the game, it will be interesting to see what services survive. The big tech companies can keep a service going forever as long as it helps with other product and service lines.

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inkstainedwretch 1/13/2017 | 3:27:02 PM

Water coolers and dilutions Agreed on both things. Back in the day, if you watched something on TV, chances are that a minimum of one-third of your fellow TV watchers would have seen it too, and you had something in common to talk about around the watercooler. I've seen it mentioned elsewhere that in all of human history, that's really the only time that's ever happened.

And there are only so many different sources of content the market can sustain without having to return to some version of bundling. If you're going to spend $8-$15 dollars on four or five OTT services, you might as well just keep your cable subsciption.

Under those circumstances, as an OTT provider you need to become (or also become) another channel. This is hardly a brilliant observation -- Netflix figured that out at least three years ago, probably more.
--Brian Santo

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msilbey 1/13/2017 | 11:52:38 AM

Other OTA mash-ups I didn't even get into the other OTA+OTT products making the rounds in retail including new offerings from Tablo and Mohu.

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