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danielcawrey
danielcawrey
12/20/2016 | 6:06:17 PM
TV
I keep wondering how Nielsen is able to continue to move beyond television for audience tracking. Acquisitions like this make sense - it's just we don't often hear about how they are calculating scores in this age of multiscreen viewership. I'm still thinking its harder to gague metrics when there is no longer a one-to-one ratio on viewership these days. 


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