& cplSiteName &
Comments
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
12/20/2016 | 6:06:17 PM
TV
I keep wondering how Nielsen is able to continue to move beyond television for audience tracking. Acquisitions like this make sense - it's just we don't often hear about how they are calculating scores in this age of multiscreen viewership. I'm still thinking its harder to gague metrics when there is no longer a one-to-one ratio on viewership these days. 


Featured Video
Upcoming Live Events
September 17-19, 2019, Dallas, Texas
October 1-2, 2019, New Orleans, Louisiana
October 10, 2019, New York, New York
October 22, 2019, Los Angeles, CA
November 5, 2019, London, England
November 7, 2019, London, UK
December 3, 2019, New York, New York
December 3-5, 2019, Vienna, Austria
March 16-18, 2020, Embassy Suites, Denver, Colorado
May 18-20, 2020, Irving Convention Center, Dallas, TX
All Upcoming Live Events