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It seems that's becoming less and less the case. Whatever Comcast adopts or develops is apt to become the most commonly used solution (it helps that they've been very smart about what they adopt and develop). Toss in the market influence of Liberty Global, which is chummy with Comcast and is content to let Comcast take the lead on most technological innovations.
It all makes me wonder if a) the amount of innovation in cable will decrease and b) if the industry is at a point where it's more important to take care of business instead of testing a bunch of innovations, most of which are unlikely to be much of an improvement on what's now available.
-- Brian Santo