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But there's no value to consumers in this.
People interested in watching TV with Twitter already do it, on their phones, tablets, and laptops.
People without phones, tablets, and laptops aren't interested in Twitter.
So this is a service with nobody interested in it.
Pop Up Video is like Mystery Science Theater, you watch it for the running commentary, but that doesn't hold water on a regular TV show. I agree with Dave's point about it "lacking intimacy." If I want to know what people are saying on Twitter...I'll go on Twitter.
I swear, the executives at these companies still have their secretaries print out their emails, so they can dictate a response. Their use of technology must be almost nonexistant. It's the only way to explain the crazy stuff they come up with.
This is more of the same and the rationale for doing it seems even more shaky today. In order for real-time commentary to be interesting and to stay interesting, it has to be done in real time, yet more and more viewing is done on a time-shifted basis.
There's value in novelty, so might as well try it, I suppose. But as demonstrated by pet rocks, Tamagotchi, and the Boston Red Sox, novelties get real old real fast.
-- Brian Santo
They are called video games....