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Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
9/18/2016 | 8:36:18 PM
Re: Future
As a friend who works in the TV industry says: I watch the program, not the TV. 
kq4ym
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kq4ym,
User Rank: Light Sabre
9/16/2016 | 8:38:15 AM
Re: Future
That's a good point. The higher definition seems to outweigh any "realism" through 3D espcially when extra viewing equipment is necessary to produce and see stereo programming. Keeping it simple is still the rule viewer want. My guess is IP is still going to be the way to go for some time for those coming into the 4K industry.
danielcawrey
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danielcawrey,
User Rank: Light Sabre
9/7/2016 | 9:36:35 AM
Re: Future
Everything is going to be IP at some point. With providers looking for ways to offer customers upgrades, things like HDR and VR are going to require IP. It's going to be the only way to deliver great content in the future. 
Communic71442
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Communic71442,
User Rank: Light Beer
9/7/2016 | 7:16:42 AM
Re: Future
There are several reasons why UHD is different to 3D. The 2 most important are that UHD is so immersive that it gives 3D less wow-effect and the most important is that UHD improves all content all the time, wheras 3D was only good for some content some of the time...
Communic71442
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Communic71442,
User Rank: Light Beer
9/7/2016 | 7:14:35 AM
Re: Future
Of course there is a chicken and egg situation with content and equipement/infrastructure. But we have at least as much UHD content now as we did HD content back when that started taking off. All Hollywood studios are backing UHD, and there isn't a broadcaster on the planet that isn't either testing or looking into it. There are at least 30 live TV 4K platforms around the wolrd today.
242ak
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242ak,
User Rank: Moderator
9/7/2016 | 5:42:57 AM
Re: Future
I think you also have to factor in the cost of maintaining multiple production lines for TV manufacturers. If you go to the store today, it's unlikely if not impossible that you will be able to buy a tube TV or an SD TV. These are gone. Of course that's due to a lack of demand now that flat panel HDTVs are widely available at comparatively low prices. But it's also because manufacturers, recognising that HDTV was coming simply shut down their SD lines. It didn't make sense to keep making those TVs, it was better to switch to HD production and eat a slight premium for a bit until economies of scale brought down the cost. That's already starting to happen with UHD - the HDTV line-up at the electronics store is starting to disappear. So replacement cycles -typically US homes buy a new TV every 4 years or so- will drive UHD penetration. You don't have to want it, you just won't have a choice. 
KBode
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KBode,
User Rank: Light Sabre
9/6/2016 | 4:37:14 PM
Re: Future
Yeah I think you have it right. It's kind of like faster processors. You may not need one now, but that speed is what the future will look like. I think the looming Xbox One and Playstation 4 4K-upgraded boxes will go a long way toward driving demand, as will the new 4K Chromecast and the new suite of 4K Rokus. I see later this year early next seeing a big bump in adoption. 
msilbey
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msilbey,
User Rank: Blogger
9/6/2016 | 4:30:03 PM
Re: Future
Nobody seems to think it'll be a dud like 3D, and over time, consumers will make the upgrade to 4K TVs. But the content is coming so slowly, that it's hard to see 4K as a major draw for a TV upgrade at this point. Of the people who want to buy new TVs, many will buy 4K sets, especially as the prices continue to decline. But I think there will have to be a lot more content before 4K starts driving significant new TV sales.
TV Monitor
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TV Monitor,
User Rank: Light Sabre
9/6/2016 | 4:22:08 PM
Re: Future
Mitch Wagner

LG and Samsung will be happy to sell you a 4K TV set with ATSC 3.0 receiver next year. It won't come cheap, but you can buy one at Best Buy.

http://www.tvtechnology.com/news/0002/korea-to-launch-atsc-30-broadcasts-in-2017/278022

Korea to Launch ATSC 3.0 Broadcasts in 2017

LG, Korean broadcasters conduct first live end to end broadcast of next-gen standard February 24, 2016

SEOUL—Several Korean broadcasters announced this week that they will begin transmitting ATSC 3.0 OTA broadcasts starting in February 2017. The news comes after the two broadcast networks, SBS and MBC—in conjunction with LG Electronics, ETRI and several equipment vendors—announced the first successful live end-to-end ATSC 3.0 broadcast in the country, and represents perhaps the best confirmation yet that the ATSC 3.0 next generation broadcast standard is on schedule to be completed within the next 12 months.
Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
9/6/2016 | 4:06:46 PM
Future
Mari, what does your crystal ball say is in for the future of 4K? is this something consumers will gradually move to as they buy new TVs, will there be a surge of demand at some point, or will 4K be a dud like 3D?


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