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9/4/2016 | 8:16:38 AM
We need more competition, not more regulation
As you point out in the article, what is needed is greater competition among telecom service providers not more vague regulation. Why should BEREC decide if a mobile operator can offer an ad blocking service to its subscribers to save them from exceeding their data allowance due to unwanted video ads? If it is bad for consumers they can either decline the ad blocking service or (if it were default) switch to another operator.

Ad blocking is, of course, bad for media companies but they are free to wage their own war with ad blockers (a la FB) or ultimately give the consumer the choice to either pay for content with cash or by watching ads (most will choose ads). Telecom regulators do not exist to protect media companies; they exist to protect the interests of the consumer. 

So despite being generally pro EU, I have to thank the Middleborough xenophobes for rescuing the UK from BEREC regulation assuming Brexit does happen and Ofcom sets its own agenda for net neutrality. 

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