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User Rank: Light Beer
7/26/2016 | 4:48:46 PM
Business case for bundling?
Wonder what is the business case for bundling? It was always a better deal for the service provider with bundling, keeping the customers locked in until the end of the 2 year contract.

In India, guess the motivation could be to offer customers high end phones that enables the experience of a 4G LTE service. What do you think?

I keep my phones for much longer than 2 years and prefer the T-Mobile/Sprint way of un-bundling. Phone Vendors and Service Providers are two different domains and they should each focus on their services/products. 


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