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Interactivity and control may become important features for video service

Light Beer

Mobile is still quite free from advertisements

 

Light Beer

I think that advertisers are not using mobile media much. 

Light Beer

I think people will be ready to pay more for better video experience

Light Beer

From Bangalore

Light Beer

listening offline from Bangalore, India!

Light Sabre

when 5g emerges

 

Light Beer

Thank you very much both Jason and Alan. I learned a lot of new stuff today! Such an eye opening solution to an impending problem

Light Beer

Spike a few years after

Light Beer

Thanks Guys..Enjoy your day..

 

Light Beer

no, they are not

Light Beer

MN, warm and windy

Light Beer

Good day to all :) 

Light Beer

Great presentation and discussion.  Thank you

Light Beer

Thanks everyone for tuning in today, we'll see you back here on Friday for Video: The Case for Virtualization! 

Blogger

great day every one

Light Beer

Good afternoon. I am in Crownsville, Maryland. Very hot and humid!

Light Beer

Thanks for allowing me to participate!

Light Beer

Thanks, Jason and Kelly. Let's do it agan soon.

Light Sabre

Thanks again @Alan and @Jason !

Blogger

that is Jason, BTW :)

Blogger

Again, if you have any other questions I might be able to answer, hit me up via email: [email protected]

Blogger

Hi, everyoe. This is Alan. Gotta log off now. But feel fee to shoot me any questions at [email protected] 

Light Sabre

@Alan and @Jason Thanks so much for the excellent presentation and for answering our questions!! It was great having you both present today!

Blogger

Also, someone mentioned what is stopping LTE-B. I posted that Verizon used it during the Suoer Bowl a few years back, but I have not heard of any network wide deployments. Do you know of any deployemtns? What are your thoughts?

 

Light Beer

@msilbey regarding your LTE-B comment, I believe this will become a transparent technology. I think that was the original problem: they operators tried to "productize" it. In the future, you won't see much about it. It's just the way that operator networks will deliver video traffic.

Blogger

Thank you for addressing my questions. I appreciate your taking the time to discuss them. Wonderful presentation.

Light Beer

@Kelsey. it shouldn't, because the demand for video is so great that it will more than offset the greater efficiencies achieved.

Light Sabre

@Business I'm reposting questions but please go ahead and repost yours, thanks!

Blogger
Business82603 regarding your "gap" question, yes, that is the gap. Hence the need for greater macro cell network density to provide the kind of connectivity that people need while they are "in transit."
Blogger

I posted some questions during the session. Will you go back or should I repost?

 

Light Beer

@kelsey. Definitely not! Mobile devices are becoming the go-to device for video and people want broadcast quality regardless of what device they are on. I think mobile devices will actually drive higher bitrate delivery.

 

Blogger

@Jason/Alan 

Is broadcast is easier than multicast in implement?

Blogger

@BUSINESS826903 Sure. Thanx for supplying it, assuming you're from Ericsson.

 

Light Sabre

@Jason/Alan: Q: 

Won't mobile devices reduce or slow the growth of video data demand via downscaling (that is, by requiring less data due to the smaller size and lower resolution requirements of the mobile display compared to other displays, such as high resolution TVs and laptops)?

Blogger

@keylsey no, no problems there that I have ever heard of.

 

Blogger

thanks fot this class

 

Light Beer

This is Jason. Thanks everyone! Hope you enjoyed the presentation. Lots of great questions asked throughout. Wish I could get to them all...

If you have a specific question, don't hesitate to reach out to me at [email protected] and I'll try and get an answer to you.

 

Blogger

very informative lecture. thank you jason and alan!!

Light Beer

@Jason and Alan - Listener Q: are there any copyright complications connected with storing video programs in multiple CDNs?

Blogger

Greeat insight. Thanks guys!

Light Beer

@vquinata good question. quite possibly

Light Sabre

thnx. Good presentation

Light Beer

Great Session.  Thank you very much.

Light Beer

And Alan, thanks for using the Ericsson material

Light Beer

Thanks, Jason and Alan.

Light Beer

Great call, thanks presenters!

Light Beer

Thank you! Really good!

Light Beer

Thank You Kelsey.

Light Beer

Do you anticipate video consumption to become the major use of mobile devices

 

Light Beer

Online video is the end game, for sure!  Mobility is driving it.

Light Beer

Absolutely. The projected improvements for wireless will help excelerate usage.

 

Light Beer

Enjoyed the presentation! Thanks!

Light Beer

Very informative presentation!  Thank you!

Light Beer

Thanks for this presentation, Alan, Jason and Kelsey.

Light Beer

Thank You Allen.

Light Beer

Per @elmoor, agree: "no spiking.  demand will continue to grow no matter the delivery technology.  Data will always grow to fill the bandwidth available."

Blogger

Thank you Jason.

Light Beer

Lots of great info.

Light Beer

Software guys (programmers) say it is a harware issue, while the hardware guys (engineers) say it is a software issue.

Light Beer

The often stated fact is that 80% of mobile data is consumed indoor. But with indoor, there are options to connect to cellular or Wi-Fi to absorb traffic. But is that the gap for TV usage? Isn't the gap in locations where people are transiting? Int he car? Public transport? Outside of home or office?

Light Beer

Yes. 5G will be a big boost!

Light Beer

after the merger.

Light Beer

Hope the micro-cells don't look like the light pole units in LA.  Sky clutter!

Light Beer

A few years after.  It will take people time to discover that they can do and get more via mobile.

 

Light Beer

Verizon did experiment with LTE-B, but executives there also did a lot of conflating of LTB-B with other online video delivery systems - mixing LTE-B with talk about the service that eventually became Go90, for example. Have seen nothing big on LTE-B recently. 

Blogger

In North America the spike started already bit in other side of world may be spike few year later.

Light Beer

Mobile video demand is related to user device quantity and penetration.  5G will raise network capacity a LOT.  Customer demand 'spike' will be when a peak is reached.  My vote would be very soon after 5G.

 

Light Beer

I think demand will continue to trend upwards and then spike with 5G.

 

Light Beer

spiking with 5G

Light Beer

After, because if the network does not provide the service it will put a damper on demand.  Consumers will not 'put up' with poor service.

Light Beer

no spiking.  demand will continue to grow no matter the delivery technology.  Data will always grow to fill the bandwidth available.  

Light Beer

Reply to second poll: should spike right after 5G, like a fire hose being opened

Light Beer

I think it is growing and will continue to grow regardless of the underlying network technology

Light Beer

It will spike in 2020, and grow very quickly to match adaption rates.

 

Light Beer

Yes - when 5G is available

Light Beer

Depends (what is the expected demographic and what is the availability of content quality and devices?)

Light Beer

Listeners, do you think demand for mobile video will spike when 5G emerges, which is projected for 2020, OR will demand spike a few years after? 

Blogger

few years after because it takes time for new devices to become dominant

Light Beer

will spike by 2020.

Light Beer

will spike w/ 5G

Light Beer

a few years after

Light Beer

Yes. with 5G service availability.

Light Beer

a few yrs after

Light Beer

A few years after.

Light Beer

A few years after

Light Beer

Verizon did implement LTE-B  for the Super Bowl a few years back, but I haven't seen any information on a general network rollout.

Light Beer

LTE Broadcast could also be used to transmit the cached video (dlownload) to subscribers as well instead of streaming. It is very similar to the use case for sending out software updates to subscribers over LTE-B.

Light Beer

In multicast with a handheld device, can you pause live tv and and start back up or does the device require some memory to allow that?

Light Beer

what is holding back the implementation of LTE Broadcast?

 

Light Beer

@Duh! - You are right.  broadcasts that people want to watch in real-time (mainly news and sporting events) will benefit from multicast.  It is not really useful for the majority of OTT.

Light Beer

Only helps on broadcast.  Won't help on time-shifted viewing or 'unique to the Tower' video.

Light Beer

Multicast is clearly beneficial for popular channels of linear TV.  How does it help in a mostly time-shifted world?

Blogger

@JASON:

With the arrival of eMBMS what is the impact on the LTE unicast capacity?

Light Beer

broadcast is easier than multicast in implememt?

Light Beer

Are there any commercial deployments of LTE-Broadcast in the US? Any specific deployment plans announced?

Light Beer

why not multicast instead of broadcast?

 

Light Beer

Good one @JohnGordon

Blogger

@Vkhanna01 (Of course trasparent caching only works for prerecorded static content.  Live streaming (sports e.g.) is entirely different.): That's a really good point. Would these CDN techniques be applicable with live streaming? How would live streaming be handled?

Light Beer

There is a glossary here: http://www.virtuapedia.com/proddir/dir_list.asp?dir_id=11

Light Beer

Of course trasparent caching only works for prerecorded static content.  Live streaming (sports e.g.) is entirely different.

Light Beer

QOE: Quality of Experince. Got it.

Light Beer

More CDNs (CPUs) means more vulnerability to hackers.

Light Beer

What is the Optimal Qoe in slid 25?

 

Light Beer

QUESTION: I apologize if this was already asked, but are there any copyright complications connected with storing video programs in multiple CDNs?

Light Beer

Can CDNs be virtualized? If so, has it been deployed in live networks?

Light Beer

Has Google got into the video business like Amazon?

 

Light Beer

yes, good point

Light Beer

Is the mobile video traffic coming more from OTTs like Netflix, Amazon, Hulu, etc. (longer form > 20 min)? Or is it more from You tube or Facebook that tends to be more short form <5 mim)?

Light Beer

How about inventing a better compression method? Cram more bits into the same pipleline, or remove bits (similar to MP3.MP4). The other option is to lay down more fibre. The speed of light is constant, so cannot grease light.

Light Beer

Looking forward to the Q&A sesion

Light Beer

Geographic area it is another fact for the networking/architecture , speed, CDn, access, and etc...

 

Light Beer

It depends how much money a company spend on the network archotecture.

 

Light Beer

Listeners...coming up on Q&A in a bit, start thinking about what questions you would like to ask Jason and Alan.

Blogger

The buffering issue is not inherent to mobile devices. If your neighbors are using cable Internet and downloading large files, while you are trying to stream a live show, you will experience buffering delays.

Light Beer

@gnean ha! too funny...wifi rage

Blogger

@JohnGordon  Fair enough.

Light Beer

Funny , chatted about the picture in presentaion.

 

Light Beer

Is this called Wi-Fi rage, similar to road-rage?

Light Beer

@LAronowitz ("The State of Channel Develoment" is key to this concept but if it is deficient, then so is the outreach.): Good point, when measuing the absolute reach, but early adoption could be good for positioning on a new and growing channel.

Light Beer

Buffer rage is real...especially when streaming live events. LOL!

Light Beer

i was not able to hear , but after some time troubleshooting , i can now 

 

Light Beer

I wonder if the satisfaction gap on content availability and value is due to more 'skinny' or ' a la carte' offerings as opposed to 'thick' or 'fat' bundles.

I know that of the "140" channels I am offered by my local MSO, I am really only interested in 6-12 of them.  The OTT offerings tend to be narrower, but I feel that I am paying for what I want.  With traditional services, I may pay the same, but I feel as if I am paying not only for what I want, but also for what I DO NOT want.

In the first case (OTT), I feel I am treated fairly.  In the second (traditional), I feel as if I am getting abused (not liking 90% of what I am 'given').....

 

Light Beer

Not sure. May be not reaching the same level.

Light Beer

@John  "The State of Channel Develoment" is key to this concept but if it is deficient, then so is the outreach.

Light Beer

What happened in Q1/2014, why did video consumption decrease on slide 14

 

Light Beer

Congestion is issue and creats latency.

Light Beer

Reply to First Audience Poll Question: Adequate is a term that is relative, but because advertisers are moving quickly to take advantage, I will say yes they are adequately reaching consumers given the limitations of the channel and the state of channel development.

Light Beer

No, I don't think they are

 

Light Beer

No.  Presently, a consumer must seek out optons, compare offerings and make choices that are more guessing rather than based on facts.

 

Light Beer

No. Advertisers still behind.

Light Beer

No, but that is a good thing. I think the other thing about non-linear TV is that it less engrained with commerical breaks. Skipping ads first drove the Tivo experience and now with Netflix I don't have to watch any commercials

 

Light Beer

Measurement is still an issue for multiscreen advertising, so there's still work to be done. NBC isn't even counting online viewership for ad sales around the Olympics.

Blogger

Thanks Jason, for tackling the infrastructure issue.

Light Beer

Good Info.

 

Light Beer

As a viewer, I believe they are.  Seem a bit intrusive AND repetitive at this point to insure viewers get the ads.

 

Light Beer

No, they need to find a new channel

 

Light Beer

Yes (advertising know where the eyeballs are.)

Light Beer

It's time for our first listener poll. Listeners, do you think advertisers are keeping pace with the rising subscriptions to over-the-top services? Are they adequately reaching consumers in this market? 

Blogger

behind pace

 

Light Beer

No I don't think so

 

Light Beer

Advertisers are running to catch up..

 

Light Beer

amazing TV set still the main trench.

Light Beer

Wireless infrastructure moving to 5G, cable to DOCSIS 3.1  both provide Gbps potential.  Likely 2020+ before majority of major networks have this capability.

 

Light Beer

@tbate just type your response on teh chat board!

Light Beer

How does the poll voting work?

Light Beer

I have yet to hear anyone mentioning an upgrade to the network infratructure.

Light Beer

@jlockwood there is no video just audio :) remeber to download the slides!

Light Beer

Will this video streaming clog up the already slow network?

Light Beer

Overcast but nice today in So Cal

Light Beer

I have audio now in IE, but no video presentation

 

Light Beer

try using FireFox or IE! thsoe browers are producing the best qulity audio :)

Light Beer

Question for the presenters: Is there a viable business model for streaming video services where the content sselection is made dynamically (rather than subscribing to fixed "channels")?

Light Beer

After watching movies in Blu-ray + 4K 7.5 surround sound, there is no going back.

Light Beer

@jlockwood - I had to switch from Chrome to IE for this presentation.

Light Beer

it is not working in chrome for me. 

 

Light Beer

Hmmm...I have two audio streams going at once....one seems to be delayed by about 30 seconds....so hard to follow

 

Light Beer

@jlockwood it works in Chrome, but if you're having trouble try Firefox or IE

Blogger

I love my mobile devices, too.

Light Beer

funny I had to get off my mobile device and onto a PC in order to attend this

 

Light Beer

Is this compatible with Chrome - I am not seeing anything.

 

Light Beer

No audio. Have tried 2 different browsers.

 

Light Beer

What is the projected quality of this streaming video? The current streaming services seem to be purely for 8" (or smaller) screens.

Light Beer

Audio just started again.

Light Beer

I don't have audio. I refreshed and still nothing. I'll try another browser.

Light Beer

S cal is warm and nice

Light Beer

@gnean yes we're excited to have 2 speakers today!!

Blogger

@chigilpin I'm jealous, wish it was cooler in North Carolina!

Blogger

Two presenters today? Whoaa!!!

Light Beer

Hi from San Diego, CA.  Of course the weather is beautiful.  Sunny and 75.

Light Beer

PA -overcast and mild

Light Beer

Chicago, IL Cloudy

 

Light Beer

@PLenkam try freshreshing you browser! 

Light Beer

Seattle overcast, expecting sun 

in the afternoon

 

Light Beer

Buffalo hot

 

Light Beer

audio- good here

 

 

Light Beer

toronto, humid

Light Beer

California..warm

Light Beer

Arizona -- it's an oven here!

Blogger

Northfield, MN Overcast with light rain

 

Light Beer

Is there audio?

 

Light Beer

Atlanta, GA - Sunny and Hot

Light Beer

São Paulo, Brasil

Sunny and warm (this is my kind of Winter)

Light Beer

Does everyone have audio?

Light Beer

hot and humid nyc

Light Beer

Takoma Park, MD - hot, humid

Blogger

Listening in from British Columbia, Canada, where it is overcast and cool (59ºF/13ºC)

Light Beer

Virginia - Hot and muggy

 

Light Beer

Great question @John!

Blogger

Hello to all :) 

Light Beer

QUESTION: Won't mobile devices reduce or slow the growth of video data demand via downscaling (that is, by requiring less data due to the smaller size and lower resolution requirements of the mobile display compared to other displays, such as high resolution TVs and laptops)?

Light Beer

@alanbreznick - Indeed. Looking forward to the presentation.

Light Beer

@dperson Ah. Gotcha. Well, we'll give you more ammunition here.

 

Light Sabre

@Kkelsey. Sounds like it's time for swims instead.

 

Light Sabre

@alanbreznick - Thanks. She actually has one. Just trying to convince her to use it primarily and cut her cable provider. :-)

Light Beer

Hi @dfperson. Maybe just buy her the Roku box as a belated Mother's Day present? 

Light Sabre

@Alan it's humid and hot in North Carolina...no more outdoor runs for me!

Blogger

For those just joining us, we'll get started in about 15 minutes. In the meantime, go ahead and download the slides from the link above the chat window!

Blogger

Hi, Kelsey. Hot and dry up here.

 

Light Sabre

Good day all...great to be here!

Light Beer

Great slides. I'm trying to convince my mom to cut her cable TV. She already has a Roku box. Hulu is so much cheaper than her local cable provider.

Light Beer

Hello from Ontario. Give my regardrs to Broadway. 

Light Sabre

Hi @alan looking forward to it, too! How's the weather in NYC @LAronowitz?

Blogger

Can't wait to hear Jason speak about this topic !!!

Light Beer

Hello from NYC!!!

Light Beer

Hi, everyone out there. Looking forward to starting the session soon. Jason is going to do an amazing job.

 

Light Sabre

Hi @hnaidu and @Sr.Direc, good to see you on the chat!

Blogger

Looking forward to a great discussion.

Blogger

Hi @wizard and @sa31 - glad you will be joining us today!

Blogger

Dowloaded his presentation. it has good data.

Light Beer

Looking forward to the lecture

Light Beer

Looking forward to Jason's lecture today! The link to his presentation is above the chat window in the "Special Educational Materials" section. 

Blogger

Greetings & salutations all!

Light Beer

Looking forward to the second lecture of the month!

Light Sabre

excited to watch

Light Beer

Looking forward for better ways to perform video formatting, for instructional and documentry types.

Light Beer

QUESTION: I'm guessing video performance enhancements for mobile devices will require price adjustments. How elastic is this market to price increases?

Light Beer

looking forward!

Light Beer

Hello everyone!

Light Beer

Greetings and salutations all!

Light Beer

looking forward to the webinar!

Light Beer

Back on the 13th!

Light Beer

hope to attend 

Light Beer

Looking forward to sharing my knowledge with the class

Blogger

hope to attend 

Light Beer


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