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mendyk
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mendyk,
User Rank: Light Sabre
4/27/2016 | 9:26:33 AM
Re: Oh, to be a millennial
Joe -- In the case of adults, I'd call digital addiction a result of collective self-programming.
Joe Stanganelli
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Joe Stanganelli,
User Rank: Light Sabre
4/27/2016 | 1:15:25 AM
Re: Oh, to be a millennial
@mendyk: Adults are being programmed the same way, alas!
mendyk
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mendyk,
User Rank: Light Sabre
4/26/2016 | 8:54:29 AM
Re: Oh, to be a millennial
Moderation -- exactly. It's the line that separates enjoyment from addiction. If kids are being programmed to stare at screens for most of their waking hours, the end result should not be a surprise.
Joe Stanganelli
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Joe Stanganelli,
User Rank: Light Sabre
4/26/2016 | 6:32:44 AM
Re: Oh, to be a millennial
@mendyk: To be fair, can you name a leisure activity that's healthier and more "acceptable" to do for ten hours a day?  (All I can think of is sleep and work, and I'm not sure those qualify as leisure.)

Moderation in all things.
Joe Stanganelli
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Joe Stanganelli,
User Rank: Light Sabre
4/26/2016 | 6:30:52 AM
Re: encouraged?
It might be as simple (okay, maybe not so simple) as a wholesale rebranding campaign.  Verizon clearly recognizes what many companies have known for a while -- that it's all about video...especially mobile video.
KBode
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KBode,
User Rank: Light Sabre
4/25/2016 | 8:16:54 AM
Re: encouraged?
This is par for the course for Verizon (and many telcos). They've created a yes-man culture in their board-rooms, which I think leads to the false belief that they're a flexible, innovative company that can do ANYTHING. And the reality is that efforts to mimic content companies (whether it's Go90 or an app store) fail repeatedly, because these are companies whose expertise now is legacy turf protection, not true disruption.

Not sure how many billions Verizon plans to spend on this latest effort before that's realized.
wanlord
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wanlord,
User Rank: Light Sabre
4/24/2016 | 11:26:45 PM
Re: encouraged?
They spent so much advertising it with no effect. How many video and app platforms do you know that went viral and have sustained growth because of advertising? Netflix, Youtube, Facebook, Twitter, Instagram Snapchat...I don't think any of them combined spent the kind of money VZ did to advertise this crAPP...

 
mendyk
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mendyk,
User Rank: Light Sabre
4/24/2016 | 12:59:45 PM
Re: Oh, to be a millennial
At some point -- and maybe we can arbitrarily set this point at 10 hours per day, every day -- submersion in various forms of personal technology leads to a kind of digital autism. Younger people are most susceptible, but people of any age can fall into the binary rabbit hole.
KBode
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KBode,
User Rank: Light Sabre
4/23/2016 | 10:36:25 AM
Re: encouraged?
They were even giving data away for simply trying the app and they're STILL not advertising any numbers, which I think does indeed speak volumes. I really don't see good returns on this entire Millennial ad and content endeavor they're embarked on. Traditional telcos just don't realize they're not very good at real innovation and disruption. Too many meetings where everybody nods in terror instead of rocking the boat with critical or creative thinking.
wanlord
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wanlord,
User Rank: Light Sabre
4/23/2016 | 10:28:46 AM
encouraged?
the fact that they are not talking much about Go90 tells me that it's not doing well but as typical verizon, they are going to keep it on life support as long as they can...
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