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kq4ym
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kq4ym,
User Rank: Light Sabre
2/23/2016 | 3:57:04 PM
Re: From small beginnings in Cannes....
It does seem that conferences have been a steady profit maker for years if will done and promoted heavily. With 100,000 folks showing up and expensive rents for exhibitors itt's no wonder millions are raked in as profits.
Steve Saunders
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Steve Saunders,
User Rank: Blogger
2/21/2016 | 10:42:33 AM
Re: From small beginnings in Cannes....
The telecom industry needs a big event, and MWC delivers it. It's interes that it's in Europe, not the US, but that has more to do with historical ineptitude by the trade associations in the US than anything else. GSMA gets a lot of credit for seizing their opportunity, but here are enough exhibitors complaining about the pricing that it must be argued that they have lost track of the fact that they are supposed to serve the community not fleece it.
jbtombes
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jbtombes,
User Rank: Light Sabre
2/19/2016 | 5:23:23 PM
Re: From small beginnings in Cannes....
COMDEX had similarly modest beginnings in Las Vegas. But as Sheldon Adelson and partners realized, esp when they sold it for $850+m in 1995, there's gold in them thar booths. At least, until there's not. As in 2003.
alan@alanquayle.com
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[email protected],
User Rank: Lightning
2/19/2016 | 3:57:49 PM
Re: From small beginnings in Cannes....
There is no open market, the GSMA are taking advantage of a monopoly position. LR or Informa or ITExpo can not compete with them - because they are the Industry's Trade Body. Just like the calls for structural separation between BT and Openreach. We need the same between the GSMA and MWC.
alan@alanquayle.com
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[email protected],
User Rank: Lightning
2/19/2016 | 3:54:39 PM
Change is required, but its unlikely to happen
I wrote a few weblogs on this over the years: http://alanquayle.com/2015/02/mwc-broken/ & http://alanquayle.com/2014/02/mwc-2014-art-misdirection/. Not gone in several years. Its too big, too defocused and way too much BS. There is no ROI for exhibitors - check out the price gouging: https://twitter.com/Alan_Quayle/status/686600146713505792 and https://twitter.com/drogersuk/status/669153995039113216
sowen557
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sowen557,
User Rank: Light Sabre
2/19/2016 | 2:10:03 PM
Re: From small beginnings in Cannes....
If you expect each of the 93000 visitors to pay majority of the €750 entry fee.  A Percentage will have the VIP packages upto €5000 each, mix in the booth sq meter fees, union costs, overpriced sandwiches and coffee bars $150M seems low in what they must make at GSMA.

 
cnwedit
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cnwedit,
User Rank: Light Beer
2/19/2016 | 9:32:56 AM
Re: From small beginnings in Cannes....
The momentum for such monster shows is self-sustaining...until it isn't. Smaller companies stop going then a bigger one or two buck the trend. The ITU shows every four years used to have this appeal, and look at them now. 

The thing you have to admire, though, is the way MWC continues to draw CSP execs. As long as they keep coming the show is secure. 
R Clark
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R Clark,
User Rank: Blogger
2/18/2016 | 8:50:49 PM
Re: From small beginnings in Cannes....
THe prices are ridiculous but it's always like this for the biggest trade show. I'm sure it's the same in other industries. It is a good event though which is why people keep coming. The Shanghai event is only four years old but is already the only annual Asian telecom show worth going to.
mendyk
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mendyk,
User Rank: Light Sabre
2/18/2016 | 4:48:49 PM
Re: From small beginnings in Cannes....
If you speak to companies individually, they don't see big shows like MWC as being worth the effort and expense. But collectively, companies feel they can't afford to stay away. GSMA deserves a lot of credit for building this monster. But the monster lifespan is not indefinite.
TeleWRTRLiz
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TeleWRTRLiz,
User Rank: Lightning
2/18/2016 | 3:58:35 PM
Re: From small beginnings in Cannes....
It's hard to imagine anything changing when upwards of 90K people go every year -- it's almost something that has become so ingrained in the industry culture that it will continue being the monster it is. It's like writing the check for your car insurance every year ... you know you have to do it.
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