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kq4ym
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kq4ym,
User Rank: Light Sabre
11/27/2015 | 7:26:46 PM
Re: Familiar ring
The "free" gimmick is certainly a big advantage in marketing the company and customers should gladly accept the benefit. Reducing customer churn should be one of the great cost savings down the road, assuming enough new ones can be converted over a reasonable time.
danielcawrey
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danielcawrey,
User Rank: Light Sabre
11/16/2015 | 2:18:12 PM
Re: Familiar ring
Free video streaming is a tremendous opportunity for T-Mobile to gain new subscribers. This is especially true for the demographic that watches a ton of video on mobile devices. 

By getting younger people onboard with T-Mobile early, the company can in turn convert them into higher paying customers over time. This may be a much cheaper method of attracting and retaining customers by offering something for free. 
mendyk
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mendyk,
User Rank: Light Sabre
11/16/2015 | 9:26:03 AM
Re: Is it ethical to sell something you can't deliver..?
Dan -- Apparently the Binge On noise helped distract attention away from a price hike that T-Mobile's CEH touted to nervous investors right after his Binge moment.
DanJones
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DanJones,
User Rank: Blogger
11/13/2015 | 7:25:41 PM
Re: Is it ethical to sell something you can't deliver..?
Seriously though, where are you located? Maybe I can figure out if they're going to add low-band spectrum there (better capacity, penetration), I want to speak to the CTO again soon anyway.
DanJones
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DanJones,
User Rank: Blogger
11/13/2015 | 7:19:42 PM
Re: Is it ethical to sell something you can't deliver..?
If you don't think they're aiming at a young cord-cutting demographic, you're deluding yourself. Just look at the ads!
mendyk
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mendyk,
User Rank: Light Sabre
11/13/2015 | 4:36:11 PM
Re: Is it ethical to sell something you can't deliver..?
Legere said it's free. He didn't say it would actually work.
VernonDozier
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VernonDozier,
User Rank: Moderator
11/13/2015 | 4:22:59 PM
Is it ethical to sell something you can't deliver..?
As a T-Mobile customer, I liked the reasonable price for service, and features like HD voice calls. However, and more recently, I'm dropping calls where I didn't used to. The network is over loaded, and it doesn't make sense to offer a new "Unlimited" service when existing services including voice aren't on-par to the quality a competitor provides. The company goal must be churn. T-Mobile execs must be willing to offer a lower-quality product to get customers to purchase and carry a 2nd phone-- one which works, and another which has a lot of free services included. Just before this new service was announced, TMobile announced a new LTE cellspot microcell device. It connects to my home or office Internet and provides unmetered (up to 60 Meg of bandwidth) service for up to 16 customers. For many families, this is 50% (or more) of the bandwidth a customer pays to their ISP. However, it allows T-Mobile to buy advertising, promote the product, and (hopefully) lift stock values rates last seen in 2013. 2013 was the year CEO John Legere's compensation was $25M. You can look at this one of two ways-- 1. T-Mobile's target demographic is a big family of "binge watchers" without cable service or 2. T-Mobile is counting on its customers to subsidize and provide the service the company bills customers for. Either way, the company probably is experiencing a lapse in ethics.
DanJones
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50%
DanJones,
User Rank: Blogger
11/13/2015 | 3:46:53 PM
Re: Familiar ring
That's the theory, they also get to possibly add tablets and a data plan to existing customers.
mendyk
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mendyk,
User Rank: Light Sabre
11/13/2015 | 1:43:07 PM
Familiar ring
This sounds a bit like, lose money on every new customer, but make up for it in volume. Maybe a service equivalent of chip-dumping.


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