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DHagar
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DHagar,
User Rank: Light Sabre
9/30/2015 | 12:55:00 PM
Re: Analytics - Cable's Future
Chris,

Your point - "owning the in-home experience".. I believe is the key!
mendyk
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mendyk,
User Rank: Light Sabre
9/30/2015 | 11:58:14 AM
Re: Analytics - Cable's Future
The irony is that the parties most resistant to change are the content conglomerates that are now seeing some real revenue erosion from per-subscriber fees that they exact from video service providers. ABC/Disney/ESPN is the prime example here. ESPN is now scrambling to cut costs in the face of declining per-sub revenues.
csmenier
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csmenier,
User Rank: Blogger
9/30/2015 | 11:34:56 AM
Re: Analytics - Cable's Future
Hi there -- more specifically the video cord...not only are cable operators still adding broadband subs, but now Comcast has more broadband subs than video subs...it has become their cornerstone product (and other operators alike). I agree, the bundle will remain, but the proportion of each service in that bundle if shifting. There is an app approach that the Operators could adopt (a la AppleTV, Roku, Chromecast, Amazon Firestick) that moves into gaming, shopping and even OTT parterships and resale. DISH recently jumped into this by adding Netflix to their STB interface (and even bundling the charges into the bill). X1, what Cox wants Contour to be, and Liberty's Horizon platform are uniquely positioned for this path.

But that's the fun of this...Operators are finally starting to change things up, take some risks, try what-might-be-uncomfortable partnerships in order to stay relevant.

 
mendyk
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mendyk,
User Rank: Light Sabre
9/30/2015 | 11:12:10 AM
Re: Analytics - Cable's Future
Hi, Chris -- I'd say it's not that the cord is being cut -- broadband uptake is still growing -- but the services that are running over that cord are changing. Despite that and for the foreseeable future, most revenue will come from conventional video services (aka the bundle). The challenge for CSPs is to figure out how to meet demand for new services while keeping conventional offerings profitable.
csmenier
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csmenier,
User Rank: Blogger
9/30/2015 | 9:51:24 AM
Re: Analytics - Cable's Future
I believe you're right...the customer will win! Operators are finally admitting that the world is shifting under their feet and the days of denying cord-cutting are over.

Focus on the network remains key (shift to IP video, fiber-deep), and Operators need to continue to diversify their offerings to stay relevant. It's not just about faster internet speeds and home security, but rather needs to be about owning the in-home experience...and allowing nomadic subscribers to take that experience with them (including video).

How many will adopt remains to be seen, but players like Liberty and Altice entering the US market will surely shake up the norm, and Comcast continues to invest heavily.

Thanks for your comment!
DHagar
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DHagar,
User Rank: Light Sabre
9/29/2015 | 7:49:42 PM
Re: Analytics - Cable's Future
Chris, excellent vision for a viable future for Cable.  It almost seems, however, that their role and capabilities are dissolving into the networking space.  I am wondering how many will be able to adopt the new business model?

Either way, the customer will win!


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