& cplSiteName &
Comments
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
8/29/2015 | 2:03:27 PM
Re: Curious...
I wonder if in the journey to put "content into X1 that will appeal to younger audiences" they might be thinking of gaming programs. Twitch.tv by Amazon is now being imitated by YouTube with it's gaming channels. It's a huge audience of those younger folks.
bobmachin
50%
50%
bobmachin,
User Rank: Moderator
8/18/2015 | 3:53:20 AM
Re: Can big brands succeed with this approach?
Kind of like having your entertainment curated by your Dad? I suspect the target audience doesn't give a fig but would also have no 'channel loyalty', picking and choosing bits that they can't get elsewhere and sharing with their peers. 'Social curation' is increasingly the only kind that counts... 
KBode
50%
50%
KBode,
User Rank: Light Sabre
8/17/2015 | 12:55:40 PM
Re: Can big brands succeed with this approach?
Yes I didn't even think of that, but I imagine the very name Comcast already has many users wary since it has been in the press endlessly for a wide, wide variety of horror stories. Kind of a form of anti-advertising before a product even gets off the ground...
msilbey
50%
50%
msilbey,
User Rank: Blogger
8/17/2015 | 12:32:41 PM
Re: Curious...

I'm way more interested in the Stream offering - broadcast nets plus PBS and HBO for $15/month, including cloud DVR. pair that with Sling TV for live espn, and I'd be pretty happy. Plus my existing Netflix sub. It's piecemeal, but still pretty easy to bundle together on my own. 
Ray@LR
50%
50%
[email protected],
User Rank: Blogger
8/17/2015 | 12:19:06 PM
Can big brands succeed with this approach?
'Watchable' content for the discerning 'yoof' from a big name brand... is this ever going to work on any level (audience, ROI etc etc)

Does the association of a big brand name like Comcast kill any 'street cred' that the service hopes to get? Or does the trget audience not give a fig which company is delivering it?
KBode
50%
50%
KBode,
User Rank: Light Sabre
8/17/2015 | 12:11:40 PM
Curious...
I'm curious if this will see any traction. These kinds of "me too" efforts by last mile ISPs trying to shove Google/Facebook usually fail because the content selection is somehow hamstrung or the GUI is clunky. They're also usually held back by ISP unwillingness to truly offer a disruptive product that challenges traditional TV instead of just supplementing it.

There's numerous examples, from Verizon's app store or their partnership with Red Box, to COmcast's Streampix offering.


Featured Video
Flash Poll
Upcoming Live Events
September 17-19, 2019, Dallas, Texas
October 1-2, 2019, New Orleans, Louisiana
October 10, 2019, New York, New York
October 22, 2019, Los Angeles, CA
November 5, 2019, London, England
November 7, 2019, London, UK
December 3, 2019, New York, New York
December 3-5, 2019, Vienna, Austria
March 16-18, 2020, Embassy Suites, Denver, Colorado
May 18-20, 2020, Irving Convention Center, Dallas, TX
All Upcoming Live Events