Adjusting retransmission criteria for local broadcasts could also facilitate newer players in this space. For example, Sony's over-the-top streaming service is rolling out piecemeal (geographically) largely due to needing to strike deals in every market. Further, the rumored Apple TV video service that is now rumored delayed is rumored to be partially stymied by retransmission and licensing. What I don't get is why these folks don't just stick ATSC OTA tuners in their boxes and commingle the antenna content with the 'cable" content. Isn't that how DISH handles the locals in some markets? This obviously wouldn't apply to out of market stuff and perhaps there are other factors at play that I'm just not aware of.