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msilbey
msilbey
7/22/2015 | 4:38:30 PM
Billing?
So how are they billing the feature? And does this mean the carriers are finally weaning off of the SMS cash cow?
Sarah Thomas
Sarah Thomas
7/22/2015 | 5:07:30 PM
Re: Billing?
Good question. I will check in with T-Mobile. They could either count it as data or as texting or both, as Verizon got in trouble for doing with video chatting... I can't imagine they'd charge extra for it, but I'm sure it's monetized one way or the other.
brooks7
brooks7
7/22/2015 | 10:10:07 PM
Re: Billing?
Well, as a T-mobile sub neither would matter to me.  I am on their basic family package that includes unlimited data and unlimited texting.

seven

 
Kruz
Kruz
7/23/2015 | 2:34:28 AM
Re: Billing?
It seems the service will not be charged to customers. But should this pickup, how fast can it keep up with the software lifecycle OTT IMs have?
SeniorMa76356
SeniorMa76356
7/23/2015 | 3:08:22 AM
Whats the USP???
Interesting....But will it compete against the likes of WhatsApp? If so, wht about features like group messaging etc?

And what is the USP of RCS over WhatsApp? why will users migrate to RCS?

 

Lot of doubts before other opreators start replicating. Answers to these questions will help.

 

Thanks,

Binit Agarwalla

India

+91 9848003328
Gabriel Brown
Gabriel Brown
7/23/2015 | 6:59:45 AM
Re: Whats the USP???
Group messaging across platforms (Android, iPhone, Windows, etc.) and across carriers is key. That's one reason we use WhatsApp a lot in our household.

 
Sarah Thomas
Sarah Thomas
7/23/2015 | 10:08:17 AM
Re: Whats the USP???
I think the biggest selling point is just the fact that it's the path of least resistance. A lot of people just use WhatsApp as a workaround because they couldn't do group messaging or WiFi texting natively. Unless they are attached to that ecosystem, I see them using T-Mobile's service by default. I certainly don't expect it to be better, but it is at least a natural evolution of SMS.
Gabriel Brown
Gabriel Brown
7/23/2015 | 10:38:00 AM
Re: Whats the USP???
RCS is about 5 years to late. Things might have been different if the operators could have organized themselves to offer something similar to WhatsApp; alas hubris got the better of them.

Still, it's not all over. The current state of messaging is good, but not great.
Sarah Thomas
Sarah Thomas
7/23/2015 | 10:40:09 AM
Re: Whats the USP???
Do you think they shouldn't have bothered deploying RCS? I don't see it as a game changer for the operators, but as a necessary evolution. My understanding is that, at least in the US, most people still use SMS, but use WhatsApp as a complementary service to fill in the holes of SMS (like in traveling abroad). Is it different in Europe?
KBode
KBode
7/23/2015 | 11:09:40 AM
Re: Whats the USP???
Depends on implementation I would think. Any measure of clunkyness in the interface and these users will be quickly running toward the best app available.
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