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jabailo
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jabailo,
User Rank: Light Sabre
3/30/2015 | 8:59:15 PM
Re: Dumb question
It happened the day YouTube tuned on its servers.

But what exactly can you do about it if your business is selling a leased wire and the content that runs on that wire?  Then suddenly some guy comes along with a cheaper wire plus a bunch of other guys who have lots of content to run on it, and the total cost is still cheaper.

Typically, once the jig is up, you try to make as much revenue for as long as you can under the old model until it fizzles out.   At some point, the the content guys might end up eliminating each other as they compete on price and drive each other out of business.  

Then you go back to square one where there's a couple of guys with wires, and couple of guys with "packages" of content available for subscription rates.   Eventually one of the content guys figure out they should buy an Internet network...and suddenly "bundle-nets" are again the rage.

And so it goes...



 

 
pcharles09
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pcharles09,
User Rank: Light Beer
3/30/2015 | 7:50:29 PM
Re: Dumb question
@jabailo,

I encourage any service that provides an alternative to CTV!. The more, the merrier.
Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
3/30/2015 | 2:52:31 PM
Re: Dumb question
I feel like a luddite. I still watch TV on the TV. 
danielcawrey
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danielcawrey,
User Rank: Light Sabre
3/30/2015 | 1:25:39 PM
Re: Dumb question
I think it's about time for TV Everywhere. 

I mean, why did it take so long for this to become a thing? The operators much have seen this coming. I believe they wanted to hold this off for as long as possible. And I think they have done just that. 
jabailo
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jabailo,
User Rank: Light Sabre
3/30/2015 | 12:59:16 PM
Re: Dumb question
 

Something like Sling TV seems to embody the TV Everywhere concept fully.   (Really, it's more like they are giving away the store in expectation of a flood -- of new technologies that might compete with traditional CTV).
craigleddy
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craigleddy,
User Rank: Blogger
3/30/2015 | 11:35:37 AM
Re: Dumb question
Yes, that's correct. CTAM, the cable marketing group, defines TV Everywhere as: "A multidevice viewing experience offered to verified TV service provider customers through websites and apps, at no additional cost."

Their definition of TV Everywhere applies to program network apps such as HBO GO and WatchESPN as well cable provider apps such as Xfinity TV Go and TWC TV. The TVE apps require that consumers be authenticated customers of a service provider, unlike the forthcoming direct-to-consumer apps like HBO Now.    

 
Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
3/30/2015 | 11:01:27 AM
Re: Dumb question
So it's the name of a consumption practice, and not of a specific platform, technology, or product?
Phil_Britt
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Phil_Britt,
User Rank: Light Sabre
3/30/2015 | 8:36:30 AM
Likely Addicting
While I personally don't rely on TV Anywhere, it's easy to understand how once people adopt it, they will be unlikely to go back, even if prices increases. Just think of how many of us weren't early adopters of smartphones. Who can go without them now?
jabailo
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jabailo,
User Rank: Light Sabre
3/28/2015 | 1:00:52 PM
Re: Dumb question
I'll take a crack at it...the consumption of video in multiple locations both within the home and also in travel and remote locations.

Take me for example.  In my apartment alone I have one work PC in my home office, in my living room, an LCD widescreen with both a Chromecast and a Fire TV stick in the two HDMI ports and an OTA antenna.  Then I have a netbook and a tablet and smartphone.

Sometimes I will watch a Netflix on my LCD then continue watching it on my tablet.  Sometimes I will use my PC monitor for video (it's the only device that has a DVD player) when I borrow something from the library.

Sometimes I will be watching a YouTube on the big screen with my Chromecast and then running to the home office to get ancillary information from the PC.

 
mendyk
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mendyk,
User Rank: Light Sabre
3/27/2015 | 5:11:48 PM
From the Shameless Pitch Department
Heavy Reading just today has released a new report called "TV Everywhere Gaining Traction, Looking to Go Far." I'm told it's a ripping read, despite the somewhat awkward title.
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