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Kruz
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Kruz,
User Rank: Light Sabre
3/30/2015 | 2:12:57 PM
Re: hardware v. software
This optimism is just an effort to portray BB as a fit for a takeover. BB's devices units is bleeding, loosing roughly 4 millions subs per quarter and nothing looks as if it was about to change. BB looks on its way to become the next Nokia, with much nostalgic fans. It is paying the price of failing to innovate for years in the device sector and also failing to understand what people want went it had it all.
sarahthomas1011
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sarahthomas1011,
User Rank: Light Beer
3/30/2015 | 1:42:11 PM
Re: hardware v. software
But if they are the BlackBerry faithful, do they really care about having thousands of apps to choose from? I'd argue they are using the phone just for its core features like email and the security it has baked in.
danielcawrey
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danielcawrey,
User Rank: Light Sabre
3/30/2015 | 1:20:59 PM
Re: hardware v. software
I believe BlackBerry will always have a place being a niche product. 

That being said, I do not think the company's devices are going to become some huge mainstream hit in the near future. I think that time has really passed. Unless, of course, if BlackBerry can figure out how to get a LOT more third party developers using their platform. 
sarahthomas1011
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sarahthomas1011,
User Rank: Light Beer
3/30/2015 | 11:56:35 AM
Re: hardware v. software
I definitely agree that there's a niche that still loves BlackBerry, but it continues to shrink. Even if people still love the smartphones, I see a lot looking elsewhere for fear of future support or after having read too many bad reviews and negative projections. MKM says it has to sell 10 million phones each year to break-even in hardware -- even with its manufacturing outsourced, that'll be hard to do.

 
sarahthomas1011
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sarahthomas1011,
User Rank: Light Beer
3/30/2015 | 11:53:35 AM
optimistic or unrealistic?
MKM Research put out a note today, reiterating the sentiment that Chen is being a little too optimistic in his forecasts. It notes that service revenues are expected to decline around 1% per quarter throughout 2016, which will offset any growth in software. In today's competitive landscape, Chen may end up regretting sticking to BlackBerry's $600 software target.
f_goldstein
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f_goldstein,
User Rank: Moderator
3/30/2015 | 11:13:09 AM
Re: hardware v. software
BB has already arranged for Foxconn to handle its manufacturing, so there's not as much cost in remaining in that business as there used to be.  They have a niche market where their hardware is unexcelled, and the Apple-copying sycophants have given up keyboards in favor of More TeeVee, as if the whole market were kids.  I may buy a Classic myself this week -- it's in the Verizon stores now. But if I wait a little while I'll get a choice of professional-looking colors (white and gray, besides black).  I've never had a Blackberry before but they have a ready market for us fondleslab-haters.
Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
3/30/2015 | 10:58:11 AM
Re: hardware v. software
SachinEE - BlackBerry still has a lot of fans, but their IT departments are cutting them off. 
Phil_Britt
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Phil_Britt,
User Rank: Light Sabre
3/30/2015 | 8:32:35 AM
Re: hardware v. software
Mitch Wagner,

You are absolutely right. The hardware will continue to drain the company's revenue. If the bleeding doesn't stop soon enough, the brief transfusion from the last quarter won't be enough to save the company.
SachinEE
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SachinEE,
User Rank: Light Sabre
3/29/2015 | 3:37:15 PM
Re: hardware v. software
@mitch: This really is the case. Blackberry Passport really tried to bring momentum into this game but it failed, however, still now I favour a BB over any i-product or android.
Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
3/27/2015 | 3:35:46 PM
Re: hardware v. software
There's no future for BlackBerry in handset sales. It needs to exit out of that business as fast as it can. 

Either that or become an Android-only provider. 
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