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brooks7
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brooks7,
User Rank: Light Sabre
3/30/2015 | 12:50:12 PM
Re: WiFi competition
"I imagine AT&T would be more than happy to be that partner to help them make use of their analytics. It's fairly easy to do so, and would just be a matter of if that small business is willing to pay for the capability. "

Sara - I disagree with your statement.  The collection of the data is simple.  You are correct about that.  The problem at a Small Business Level is what do people do with it.  I work with a LOT of Small Businesses.  Many of them are not good marketing folks or operations folks.  So to me AT&T should have an open ecosystem to allow not just the technology partnerships to flourish but the human ones (consultancies).  

seven

 
MordyK
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MordyK,
User Rank: Light Sabre
3/30/2015 | 12:24:11 PM
Re: WiFi competition
WHile analytics is a means of utilizing the data, its about the ability to create actionable items using the data which is a whole lot more complicated, and if you have a unique need it needs to be a wide open easy to use API kit.
sarahthomas1011
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sarahthomas1011,
User Rank: Light Beer
3/30/2015 | 12:08:37 PM
Re: WiFi competition
I imagine AT&T would be more than happy to be that partner to help them make use of their analytics. It's fairly easy to do so, and would just be a matter of if that small business is willing to pay for the capability. 
sarahthomas1011
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sarahthomas1011,
User Rank: Light Beer
3/30/2015 | 12:06:16 PM
Re: AT&T suppliers
Answer: AT&T is not disclosing... Sorry, folks. Will keep digging.
Phil_Britt
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Phil_Britt,
User Rank: Light Sabre
3/30/2015 | 8:48:46 AM
Oil & Vinegar Shows the Way
Oil & Vinegar's reasoning is intriguing and can likly be expanded upon by this company and others. If prospects/customers are already interacting, it's relatively easy to send a discount offer for something they are researching, particularly if it is a slow-moving item.
MordyK
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MordyK,
User Rank: Light Sabre
3/28/2015 | 4:28:31 PM
Re: WiFi competition
analytics is only one thing that can be done with data, hence the need for a broad array of application using said data. An example of a use case would be real-time and personalized customer engagement.

I am working on a project at the moment where this would be extremely interesting.
mendyk
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mendyk,
User Rank: Light Sabre
3/28/2015 | 4:15:11 PM
Re: WiFi competition
Square has a very direct and utilitarian purpose for small businesses, which is why it has gained some traction. Not to dismiss the use of analytics for small businesses altogether, but the percentage of small businesses that need or want that level of data engagement is much less than 100%. Certain businesses in certain markets with a certain size will find the approach promising enough to invest money and time in it. But this isn't a deep pool of opportunity -- it's more like a very wide and very shallow puddle.
MordyK
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MordyK,
User Rank: Light Sabre
3/28/2015 | 1:58:25 PM
Re: WiFi competition
Seven alluded to an important factor, which is the need for easily developed or available third party tools. Most shops will not have the ability to gain any value from the data without the assistance and availability of third party tools, which is the promise of products like Square or the new SHopkeep.
mendyk
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mendyk,
User Rank: Light Sabre
3/28/2015 | 10:48:44 AM
Re: WiFi competition
The artisan brewers in Upper Hipsterville understand that the most important ingredient to their success is not the hops or the barley or the essence of pomegranate, but applying analytics to captured social media interactions to know what their customers are thinking before they even think it.
brooks7
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brooks7,
User Rank: Light Sabre
3/27/2015 | 7:27:28 PM
Re: WiFi competition
The thing is a 50 person business is not going to do a lot with creating/sifting data without a partner...maybe that is an opportunity to build on top of the service to provide capability to these store - that if they are truly SMBs - have no IT people or a single desktop support person.

seven

 
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