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Phil_Britt
Phil_Britt
3/23/2015 | 10:53:53 AM
Re: I have a funny feeling
In order to successfully attract small businesses, T-Mobile will have to provide acceptable coverage in enough markets. Sure, you can go to Panera, McDonald's etc., for wireless. But those remote sites all have issues at times -- Panera has 30 minutes limit at lunch in order to turn tables, many McDonald's connections unstable (from personal experience), etc. So Wi-Fi alone will not solve the issues of a small network footprint.
MikeP688
MikeP688
3/22/2015 | 3:56:40 PM
Re: I have a funny feeling
I can't help but admire the tenacity of T-Mobile to hang in there against some very challenging odds and the continued "onslaught" by the majors.   The tie up with Google is even more fascianting and if they pull it off, it will make things even more interesting than it is right now.

:-)

 
milan03
milan03
3/22/2015 | 1:07:28 PM
Re: I have a funny feeling
It's the mentality, not the size. Every single UnCarrier move is pure startup mentality, positioning the smallest wireless operator for growth. They also don't have anything in common with the German owner as they don't even agree with T-Mobile US strategy. They agree with the profit that TMUS is starting to generate.
mendyk
mendyk
3/22/2015 | 1:02:49 PM
Re: I have a funny feeling
Yes, but it also has 45,000 employees and is two-thirds owned by Deutsche Telekom.
milan03
milan03
3/22/2015 | 1:01:08 PM
Re: I have a funny feeling
T-Mobile US is the smallest Tier 1 wireless operator, and the uncarrier moves are definitely startup mentality.
mendyk
mendyk
3/22/2015 | 12:59:21 PM
Re: I have a funny feeling
Are you saying that T-Mobile is "a small company with a startup mentality?"
kq4ym
kq4ym
3/21/2015 | 8:36:58 PM
Re: Small business, big challenge
With some pricing advantage maybe the plan might just work. But, I'm always skeptical when the business plan sits on an idea to serve the majority of a particular sector, "T-Mobile hopes to address the 99.7% of businesses in the US which have under 500 employees.
DHagar
DHagar
3/20/2015 | 1:50:17 PM
Re: I have a funny feeling
milan03, good points.  And clearly strategic positioning is a winning formula.  I will remember who had a "funny feeling" about his future first!  I will be rooting for him - I like the innovation in pricing strategy, if he can find a way to make it work economically.
milan03
milan03
3/20/2015 | 1:42:00 PM
Re: I have a funny feeling
@DHagar, considering that his marketing strategy and network investments have been gaining millions per quarter, we should have every reason to believe that this may actually work.

Again, as long as you don't think massive enterprise, and think small/mid size business. That's exactly what he's going after. He isn't trying to gain 50% of the business market share overnight. He has 3% right now. If he gets 5-10% that's millions of business customers in addition to consumer plans.

This exactly is how a small company with a startup mentality should strategize their growth.
DHagar
DHagar
3/20/2015 | 1:08:27 PM
Re: I have a funny feeling
milan03, you may be right in that he has captured his "niche market".  I think my question is will that strategy disrupt the market and will he take business away from the big players who have built the infrastructure to deliver and compete on quality service?

 
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