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3/23/2015 | 11:06:00 AM
Re: No more rewards for US Cellular


Just rolling out a rewards program is not enough. If it's run like a "buy nine, get the 10th free") program, without any true value for customers, it will mean nothing. And a rewards program means nothing if customer service is terrible. Rewards programs need to be nutured, managed, tweaked when necessary and run in conjunction wiht a company's overall marketing efforts.
3/20/2015 | 12:30:20 PM
No more rewards for US Cellular
Well, not everyone is gung ho about rewards programs. US Cellular is shutting down its program to cut costs. It says, in an SEC Filing, that it's doing it "to bring its customers more of the things that matter to them the most, such as national coverage, customer service excellence, the newest devices and the best overall value." 

Mitch Wagner
Mitch Wagner
3/18/2015 | 8:40:54 PM
Re: Classic
Nope. My sarcasm projector must be malfunctioning. I'm not being sarcastic at all. This looks like a win all-around. 
3/18/2015 | 6:46:13 PM
Re: Classic
I can sense the sarcasm, but I admit, I don't see your concern with the service...what do you think could go wrong?
Mitch Wagner
Mitch Wagner
3/18/2015 | 4:31:44 PM
A classic marketing technique adapted to 21st century communications technology. I don't see this going wrong.
3/18/2015 | 4:18:48 PM
Re: Better than Isis!
Interesting, it sounds like AE's main incentive is the data it gains. 
3/18/2015 | 2:22:01 PM
Better than Isis!
I'm surprised the program isn't limited to American Express card users, but that is probably what makes it appealing to the other brands on board. As is true with most things, this will get more appealing the more companies get involved.

I give this a better shot than AT&T's past JV, Isis, though.

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