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pcharles09
pcharles09
3/24/2015 | 12:52:30 AM
Re: AT&T spots
@SReedy,

I choose the latter :)
Phil_Britt
Phil_Britt
3/23/2015 | 11:15:36 AM
Re: AT&T spots
SReedy and Milan.

About the only thing you can belive about telecom commercials is that any elements of truth are unintended. Personal experience or the experience of friends, family and business associates provide more validity than any commercial. We've been relatively happy with AT&T, but we're in Chicago area. At Disneyland, we found Verizon was far better. Republic Wireless, which offers a lower cost, is OK here, but, based on network map, should be excellent in Florida. It all depends on what you need and when you need it.
sarahthomas1011
sarahthomas1011
3/17/2015 | 1:30:02 PM
Re: AT&T spots
There's a new slogan for them: "AT&T: The Most BS in the US" (base stations? bull sh*t? you decide!)
milan03
milan03
3/17/2015 | 1:18:59 PM
Re: AT&T spots
They've spent Billions on Iusacell + AWS-3 and potentially DirecTV, which is probably why they've decided not to complete Project VIP investment that called for 40,000 small cell by the end of 2015.

So they needed another advertising slogan, and they needed it fast, and when your network performance start slipping you can't really claim the fastest, largest, most reliable anymore, so they went for the BS.
sarahthomas1011
sarahthomas1011
3/17/2015 | 12:15:33 PM
Re: AT&T spots
All good points, but I guess I'm just used to all commercials being built on hot air so it doesn't offend me as much.

It is interesting, however, that AT&T is doing this right after it's series of commercials designed to educate its customers on how it's improving the network with things like small cells. I guess they decided consumers want to go back to being lied to instead.

 
milan03
milan03
3/16/2015 | 6:59:13 PM
Re: AT&T spots
None of that is in their actual ad, plus educated consumers, not to mention engineers, are fully aware that Strongest LTE transmission doesn't equate to more reliable, less buffering, etc LTE user experience. It's not helping AT&T's network congestion one bit.

According to David Christopher AT&T is banking on the way U.S. consumers have been conditioned since the days of old analog OTA broadcast, except that's not how LTE works. He's basically selling hot air, which shows how much they don't care:

AT&T's campaign ties back to its strength, and ties into the same idea as a stronger television or radio signal, he said. It's intuitive to folks and they get it, he said.

From a consumer perspective, literally everything about that whole campaign is suspect.
sarahthomas1011
sarahthomas1011
3/16/2015 | 6:30:34 PM
Re: AT&T spots
That is definitely a fair call out, but I don't see this as any worse than all the 4G hooplah that dominated marketing campaigns of last year. It is suspect that AT&T won't cite it's source for the "strongest signal" claim, if there even is one, but Christopher's explanation of most reliable, least buffering, stalling, etc. seems to make it a legitimate (if verified) metric. That said, at least Verizon and T-Mobile's claims for speed and reliability have at least one NAMED independent source to back them up...
milan03
milan03
3/16/2015 | 6:23:49 PM
Re: AT&T spots
It's a disrespect towards an educated consumer. "Strongest LTE Signal" claim doesn't actually carry any tangible, measurable benefits to the end user. The whole campaign is banking on hope that the consumer will "intuitvely assume" that Strongest LTE Signal means better, faster experience, without AT&T guaranteeing any of those benefits in it's ads.

They even go as far to completely remove the word "user" from their ads, which they replaced with "signal" so you get something like: "We've engineered our network to provide the optimal signal experience". http://i.imgur.com/4UNF3KC.png

At least that strong LTE signal is getting an optimal experience :D
sarahthomas1011
sarahthomas1011
3/16/2015 | 11:52:13 AM
AT&T spots
What do you all think of AT&T's new ads? I like them and the addition of the new "data strong" metric. It refocuses the conversation a bit even if it's hard to quantify. Plus, I was just happy I understood the basketball banter after watching bball and a documentary on Laettner all weekend!
sarahthomas1011
sarahthomas1011
3/16/2015 | 11:50:26 AM
the war is back on
The price wars may have slowed, but they definitely haven't stopped. Sprint said last week that it would reimburse any fees at all associated with customers who leave another operator to come to its network: http://newsroom.sprint.com/news-releases/sprint-will-reimburse-all-your-costs-to-switch-join-sprints-56-million-customers-today.htm, and T-Mobile today extended its Data Stash program to prepaid users: http://newsroom.t-mobile.com/issues-insights-blog/prepaid-data-stash.htm -- this was one of new CMO Andrew Sherrard's first salvos at the carrier, and there's clearly more to come when it holds its Uncarrier event on Wednesday. Definitely keeps things interesting!


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