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TomNolle
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TomNolle,
User Rank: Light Sabre
1/28/2015 | 11:44:10 AM
Re: Maybe Smallness is a Good Thing!
Only about exploiting it, not driving it.  Everything that adds to hosting adds to the server market.  Everything that creates a market for software features adds to the software market.  Being a supplier of NFV Infrastructure or Virtual Network Functions is 90% positioning.  It's the people who can deploy and manage that create the benefits.  My personal test for having an NFV story is that you have a clear contribution to the benefit case, something distinct and differentiable.  That test is hard to meet if you don't have MANO.
Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
1/28/2015 | 11:21:56 AM
Re: Maybe Smallness is a Good Thing!
Can a company without a MANO offering claim to be serious about NFV?
TomNolle
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TomNolle,
User Rank: Light Sabre
1/28/2015 | 11:02:24 AM
Re: Maybe Smallness is a Good Thing!
Or at least a partnership target!  I think this raises an interesting opportunity for a reality check in the NFV space.  We have all manner of companies jumping on the NFV bandwagon with absolutely no useful functionality in MANO.  If these guys are serious about NFV they now have an opportunity to get world-class MANO functionality.  We'll see how many do!
Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
1/28/2015 | 10:57:31 AM
Re: Maybe Smallness is a Good Thing!
Small company with big technology suggests acquisition target. 
TomNolle
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TomNolle,
User Rank: Light Sabre
1/27/2015 | 5:27:07 PM
Re: Maybe Smallness is a Good Thing!
I think that people don't pay attention in general; everyone wants a revolution distilled to 300 words, which is never going to drive real change because it will never communicate anything detailed enough to be useful!

I think one of your points distills to the question of the difference between NFV and the cloud.  The cloud is a hosting element for NFV, but to fulfill the value propositions identified by operators there has to be more to it.  Is that "more to it" necessary in all situations?  Clearly not; users can deploy their own stuff and CSPs could also deploy "VNFs" without the NFV wrapper.  The challenge is whether you could deliver an SLA and deploy efficiently for a mass market without the trimmings.  We may find out the answer to that one eventually.

I totally agree with your questions, particularly the one on where operators might win.  We talk about Service Chaining like it's a pipeline from a vendor's mouth to god's ear.  We have to fulfill a need first and technology expectations second.
brooks7
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brooks7,
User Rank: Light Sabre
1/27/2015 | 5:07:40 PM
Re: Maybe Smallness is a Good Thing!
Tom,

I think there are two issues:

1 - People don't really pay attention here to what goes on in the IT world because they don't know.  If anybody followed my link to Barracuda, they would see that a small business could deploy virtual CPE today.  There are plenty of vendors out there that have virtualized their products in the old box IT space.

---- NOTE: These are competition for virtual CPE delivered by carriers.  Not studying what has been available and deployed already is a great way of not winning.

2 - We have a Carrier Centric View.  The second biggest problem we have is that we don't examine their customers and what they are doing.  Are the solutions that we are pitching solving problems that CIOs or IT Directiors have at the top of their list?

To me the big thing is we as vendors to Service Providers have to ask ourselves the following:

- Where in the entirety of the space are Service Providers likely to win the business?

- Is that what they are asking us for as products to be delivered?

- If they are asking for something other than where we think they can win, should we pursue that market?

I have posted before that it is possible to find a VP at a large carrier that supports pretty much any view on how the network should go forward.  We have seen many times that Service Providers will ask for things that they never deploy in a meaningful way (IMS anyone?).  Where is the critical thinking going on inside the vendors about what they make?

seven

 
TomNolle
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TomNolle,
User Rank: Light Sabre
1/27/2015 | 2:00:18 PM
Re: Maybe Smallness is a Good Thing!
I'm not surprised because it's difficult, Seven, but because it's taken a small vendor to illustrate that you can do NFV well and thoroughly with largely open tools and a modest amount of time and effort.  It makes me wonder how many larger vendors have simply bagged the effort because they want to focus on profits for the current quarter, protect their incumbent positions, or for other reasons.  I agree completely with your point on the IT linkage.  If you look at Overtures' material (they gave me a deck with fifty slides) it shows the IT elements they've pulled in to make this work.  As you say, why don't vendors all pay some attention to the IT world?
brooks7
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brooks7,
User Rank: Light Sabre
1/27/2015 | 1:53:06 PM
Re: Maybe Smallness is a Good Thing!
Tom,

Why are you surprised?

I think we implemented VM turn-up/tear-down with a bit of automation in about 3 months with 1 guy full time and 1 guy 1/2 time for our spam filter.  We already had a license registration mechanism, so adding yet another box to our network was really easy.

Boxes (not systems) are really easy to turn into Virtual Appliances.  Go take a look at lots of IT appliances and you will find you can get them as a VM.  For example (the kings of buy another box) https://www.barracuda.com/solutions/virtual.

I keep coming back to this...why do we not pay more attention to what is going on in the IT business?

seven

 
TomNolle
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TomNolle,
User Rank: Light Sabre
1/27/2015 | 1:33:42 PM
Maybe Smallness is a Good Thing!
It's amazing that a little company like this can deliver such a broad NFV strategy.  They even offer a pathway for OSS/BSS/NMS integration that's credible as a pathway to broad improvements in operations efficiency.  The question is whether they're big enough to be taken seriously and whether they want a broad NFV engagement that would pull them away from the Carrier Ethernet stuff that's their actual business.


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