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Kruz
Kruz
11/29/2014 | 11:16:30 AM
Re: what if downgrade happens instead of upgrade
Agreed. Users are getting used to streaming ad-supported videos but they will shift away when something reliable and free comes with no ads included. And this will be a matter of time only.
nasimson
nasimson
11/26/2014 | 11:56:42 AM
Re: what if downgrade happens instead of upgrade
> I don't see Amazon Prime customers downgrading anytime soon.
> Once you're hooked on a product it's hard to shift downward.

@kq4ym: It depends on how obtrusive the ads are. Some segments eg youth may opt for it as they are already used to see ads and sponsored videos in facebook, Vimeo and Daily Motion.
kq4ym
kq4ym
11/26/2014 | 11:38:21 AM
Re: what if downgrade happens instead of upgrade
I don't see Amazon Prime customers downgrading anytime soon. Once you're hooked on a product it's hard to shift downward. The ideas of ad supported free service seems a good one, given the data base Amazon has, and the opportunity to compete with other ad supported services.
nasimson
nasimson
11/26/2014 | 10:10:47 AM
what if downgrade happens instead of upgrade
Amazon is expecting the users to upgrade users from ad-supported version to ad-free Amazon Prime. But what if downgrade happens instead of upgrade? What if users from Amazon Prime downgrade to ad-supported version. For sure, Amazon would have worked on cannibalization numbers and the overall business case would have been positive. But it will be interesting to see the actucal downgrade numbers.
Mitch Wagner
Mitch Wagner
11/25/2014 | 3:41:29 PM
Reinventing the wheel
Amazon seems here to be reinventing the broadcast network TV model of the 20th Century. 

Plenty of businesses seem to want to use streaming to block consumers from fast-forwarding through ads. 
mendyk
mendyk
11/25/2014 | 3:04:33 PM
Re: Curious..
That's only because either the source or the reporter has had a few too many. Usually the latter.
KBode
KBode
11/25/2014 | 3:00:30 PM
Re: Curious..
They've had a lot of interesting telecom leaks lately, but the leaks always wind up flubbing half of the specifics or the author doesn't understand the context (Mari gives good analysis and context here I think). Yes, I know, it's The Post and this should be expected. :)
mendyk
mendyk
11/25/2014 | 2:55:33 PM
Re: Curious..
Wait ... you're questioning the veracity of the New York Post? Informed readers always turn to the Post for the latest telecom industry news and analysis. Not to mention the daily affirmation that is Classic Peanuts and the cutting-edge investigative journalism on Page Six.
KBode
KBode
11/25/2014 | 1:54:23 PM
Curious..
I'm really not sure how this would work. I feel like the Post muddled some of the details. A subscription service that comes with a subscription fee, but comes with ads and constantly upsells you to buy Amazon Prime? I'm not sure how that's more compelling than what we have now?
VictorRBlake
VictorRBlake
11/25/2014 | 11:47:35 AM
Stats
Mari -- enjoyed reading the article. My only observation is that Sandvine's data tends to be skewed towards fixed and residential broadband. So I wouldn't state Sandvine's percentages as "of Internet traffic." First, Sandvine measures principally traffic to and from broadband resi (and some biz) services, but misses out almost entirely on most business Inet services, so it isn't a % of internet traffic. It is a % of consumer Internet traffic. Second, as I mentioned, that's of fixed wired. It misses fixed wireless almost entirely and mobile which is in itself likely larger than all of the fixed video consumption in terms of hours (but not in terms of bits because the bit consumption rate is lower on mobile).


-Victor


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