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kq4ym
kq4ym
11/10/2014 | 9:32:54 PM
Re: shift to OTT services.
It's still a tricky business to guess what customers want and will pay for  Playing hardball with network suppliers may cut the costs significantly and if SuddenLink feels that's not going to impact severely on customer satisfaction and subscription income, they'll win that bet.
Phil_Britt
Phil_Britt
11/10/2014 | 7:22:57 PM
Re: shift to OTT services.
While many will opt for OTT, until there's a sensible price option for sports, there will be am OTT barrier. Subscriptions to the major sports leagues are high enough to still make cable the less expensive choice in many instances. But continued increases in prices (I just received a notice that my Wide Open West bill is going up about $10 a month) could eventually push even sports fans to OTT.
KBode
KBode
11/10/2014 | 11:34:01 AM
Re: shift to OTT services.
Yes I really think there's no shortage of money to be made on all sides of the equation, despite a lot of gloom and doom claims from the industry about disruptive new tech.
brooks7
brooks7
11/10/2014 | 10:05:02 AM
Re: Viacom
 

 

Interactive films are a huge industry...they are called video games.  Especially RPGs and MMORPGs.

Tell me for those who have gotten to this point that you still don't have a special place for....https://www.youtube.com/watch?v=Y6ljFaKRTrI

seven

 
jabailo
jabailo
11/10/2014 | 9:37:15 AM
Re: Viacom
Well as McLuhan famously said, "the medium is the message".

In this case, I wonder, even with all the interactive "films" available, whether the nature of TV, as an electronic fireplace, has really changed.  That is, do we want to stream Inception and other blockbusters 24 hours a day, or is having a channel that is just there, like good old TV, to plop down in front of, what it all evolves back to, even if streaming using optical fibers.  More and more I find I just try out the three Picks for Me that Netflix presents.

 
brooks7
brooks7
11/10/2014 | 9:33:21 AM
Re: shift to OTT services.
kbode,

I didn't mean the cable company plans.  I mean the content owner plans.  My view is that they will eventually make a lot more money from OTT than they do from cable.  Not today but in the long term. 

seven

 
KBode
KBode
11/10/2014 | 7:54:48 AM
Re: shift to OTT services.
Not sure it was the plan, but it was certainly the plan B. :) Then on the other side, you'll have the cable companies trying to make up their lost revenue with usage caps, meaning higher prices for everybody all around -- UNLESS users are willing to sacrifice and simply have less content (just a Netflix subscription, just a Hulu subscription).
brooks7
brooks7
11/9/2014 | 9:56:36 PM
Re: shift to OTT services.
A shift to OTT services owned by the same guys raising the prices and you will find that it will actually cost more per channel than going through the cable companies.  Ever think that this is the plan?  "Hey we are getting $5 per person for our channel, but if we go direct OTT we can get $6 for our channel."

seven

 
nasimson
nasimson
11/9/2014 | 9:45:52 PM
shift to OTT services.
Interesting times for SuddenLink & for the Cable Cos at large. At times when cord cutting is a real concern, industry players are fighting over who keeps the most premium. This will only accelerate shift to OTT services.
KBode
KBode
11/9/2014 | 9:25:23 AM
Re: Viacom
Absolutely right it hurts consumers. They get bombarded with annoying ads and tickers for weeks, lose access to content they're paying for (usually without service credits), then get a price hike when both sides strike new confidential deals. These retrans fights are shooting an industry in the foot at a time it needs to be more adaptive to consumer demands lest cord cutting accelerate.
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