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nasimson
nasimson
8/17/2014 | 4:11:03 AM
Re: Easy as 1-2-whatever
@DoGood: You have surprised me. I didn't know that the numbers were this disproportionate. Are there any numbers on industry's customer to employee ratio? I expect Sprint to be low if not the lowest.
Dogood
Dogood
8/15/2014 | 6:23:50 PM
Re: Easy as 1-2-whatever
Cutting prices is nice, layoffs do not work unless you get the right people or job function. Sprint has led the league in layoffs, since 2007 they have probably laid off more people the the other carriers combined. I have read where Sprint has 35K employees, well i can say that the company needs to change this structure. As it sits today, Sprint has less then 500 Site Development employees, more like 400 if you dont count VP, Directors, PM staff which are completely useless. RF Engineering has at most 1500 engineers, these two groups engineer build, modify, relocate all the cell sites. That adds up to about 2000 employees who actually build and engineer these sites, my question is what to the other 33,000 employess do. The last Sprint management always cut the local markets to bare bones, and I mean bare bones and kept their friends, neighbors, buddys who all lived in Overland Park. For Sprint to get back on its feet it needs to add people to the SD and RFE staffs and focus on local market builds. With that they need to gut the corporate HQ, lets see if the new COE has the guts.
Mitch Wagner
Mitch Wagner
8/15/2014 | 1:48:47 PM
Re: Easy as 1-2-whatever
mendyk - "Cutting prices is the quickest and easiest thing any company can do, which puts it at the top of the to-do list."

Price cuts and layoffs. Although layoffs are a little harder because you actually have to figure out who to lay off. Still, layoffs are a very popular gesture to show that management is Very Very Serious about improving the bottom line. 
CPITODAY
CPITODAY
8/15/2014 | 1:01:56 PM
New Network...
We work with businesses everyday and ultimately without a competitive network to Verizon (rural coverage) - it doesn't matter what the cost is - people don't want something that doesn't work. The new leadership must make building out the network in the Midwest to compete with the same footprint of Verizon, ATT, and US Cellular - or they will continue to suffer. Another idea would be branding...many people hear "Sprint" and reply with "I don't care what they do, they have burned too many bridges with false promises"
mendyk
mendyk
8/15/2014 | 11:24:36 AM
Re: time for pricing AND network improvements
The big problem is that as far as mobile services are concerned, the Rule of Three has been firmly established in markets around the world -- meaning there's enough business to go around for three principal competitors, but not four. That's why regulators got it wrong in hinting the Sprint/T-Mobile deal would not get approved. User interests would be much better served with three really strong options.
smkinoshita
smkinoshita
8/15/2014 | 11:13:40 AM
Re: time for pricing AND network improvements
I'm all for more competition too.  Sprint Canada was eaten up by Rogers I believe. Besides the big two, I think Canadians maybe have...  2-3 other possible carriers.  Canadians know the 'less competition blues'.  I wish Sprint good luck.

I will say that I wish their plan was a whole lot less generic.  "Reduce price, improve service, reduce costs" are the kind of basics  from the classroom, aren't they?
DOShea
DOShea
8/15/2014 | 10:21:34 AM
Re: Easy as 1-2-whatever
Maybe Claure doesn't want to talk too much about T-Mobile because he's so obviously copying the T-Mobile blueprint.
mendyk
mendyk
8/15/2014 | 9:36:21 AM
Easy as 1-2-whatever
Cutting prices is the quickest and easiest thing any company can do, which puts it at the top of the to-do list. How you get to network improvements on lower margins while keeping chronically dyspeptic shareholders happy is not so easy. And doing that while lowering opex is taking things up a few notches. So all this sounds appropriately inspirational (although I don't get the David Beckham as your reward thing at all), and a lot harder once Task 1 is accomplished.
KBode
KBode
8/15/2014 | 7:46:15 AM
Re: time for pricing AND network improvements
T-Mobile has lead the industry in adds the last few quarters, yes? People respond to pricing. I've yet to switch personally because I travel so much and yeah -- I've found T-Mobile and Sprint both very quickly get flaky on coverage when you're out and about in the American wilds.

Also, and I'm not sure because I don't remember the stats, but didn't T-Mobile overtake Sprint as the #3 recently (I suppose I should go Google the numbers)...

Anyway, I'm all for more competition. Think it's great we'll continue to see four distinct carriers.
PRB25
PRB25
8/14/2014 | 7:40:40 PM
Competitive advantage - Low price for Service
Claure and Son are finally moving Sprint in the right direction. Sprint has been horribly behind with adding customers. Lowering prices is the only thing left to do right now to compete. Sprint doesn't have the greatest network around, but it works. Now with Softbank and Claure driving Sprint, I really hope they can finally bring a faster and larger network. A network that can compete with Verizon and ATT. I agree with Sprint's confusing pricing plans should be the first to correct. Shaking my head since day one when they started the "framily" plan. Another one of Hesse's old marketing gimmicks. Hopefully now that Hesse is out, Claure can start to clean house, lower costs, build a better network and follow through on his steps to get Sprint in the right direction. Long run, I am optimistic for Sprint and the entire wireless industry.
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