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mhhf1ve
mhhf1ve
7/9/2014 | 6:48:40 PM
How does this affect Sprint's brand?
I wonder what the effect of adopting more prepaid plans does to Sprint's image..? Does it really make them look innovative to customers, or does it make them seem more like a "discount wireless provider" that can't compete with VZW and ATT?
sarahthomas1011
sarahthomas1011
7/9/2014 | 11:17:28 AM
Re: Much more to come...
I have a feeling most Zact customers will transition over. Raleigh says the pricing may be different but comparable. Sprint is using it as a way to expand its prepaid base. I'm very curious to see which of the thousands of app plans Sprint offers. It's a good way to really customize your plan and only pay for what you use, but do consumers want that much ongoing involvement in their plans?
jasonmeyers
jasonmeyers
7/8/2014 | 6:57:24 PM
Re: Much more to come...
Did they say anything about the target customer demographic -- is it the same as it was for Zact? Just wondering if there is a content/app strategy geared toward a specific group, or if the play is strictly flexible pricing and plans. 
sarahthomas1011
sarahthomas1011
7/8/2014 | 3:01:24 PM
Much more to come...
Just spoke with ItsOn CEO Greg Raleigh, who said that the postpaid and prepaid contracts with Sprint are two different ones, so it will be powering both, but obviously with different use cases (unlimited data versus mix-and-match). It sounds like much more information is forthcoming...waiting on Sprint to reveal how it will use the many capabilities ItsOn enables.


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