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Ariella
Ariella
6/25/2014 | 1:06:50 PM
big data
Anything that keeps customers from jumping ship is valuable, and that's just one of the many things that big data can do for businesses. 
Carol Wilson
Carol Wilson
6/25/2014 | 2:15:19 PM
Re: big data
Certainly there is much more that analytics can do for telecom but what struck me about this is the fundamental importance of this stuff to T-Mobile's success as a company. They are spending big bucks to acquire customers and if they can't keep them because of the kind of problems described above, the company will basically be spending its way out of business. 
Ariella
Ariella
6/25/2014 | 3:13:14 PM
Re: big data
@Carol yes. It always amazes me that some companies just don't care about retaining customers. For example, where I live Verizon and Cablevision are the only 2 options for high speed internet. But each one only offers promotional pricing for new customers. Should you tell one that you got an offer from the rival for a lower rate than they're charging, they will not meet it. They will only stick with their rack rates for existing customers. Consequently, some people just switch from one to the other every 6 months to get the best rates. That's not exactly the way to retain customers or foster feelings of loyalty.
Carol Wilson
Carol Wilson
6/25/2014 | 3:31:32 PM
Re: big data
That is amazingly short-sighted. I've been fortunate in that we've had three broadband options for a while now and been able to play them against each other fairly regularly, so that we keep our prices down without switching, on the broadband side. 

Video is another animal - content costs are making them all move higher and there doesn't seem to be a good option there, other than doing it all online. 

I think in the mobile space they are used to competing more heartily and have seen the bottom line impact of failing to retain the customers you spend so many marketing dollars trying to attract. 
Ariella
Ariella
6/25/2014 | 3:41:26 PM
Re: big data
@Carol absolutely. It just boggles my mind that the companies do let customers slip away that easily. Both my husband and I contacted Verizon reps before switching. Both confirmed that the best they could do in terms of pricing was to offer a package that cost more than what Cablevision was offering for new customers. So we made the switch, and only after that did they try to say, "why did you leave us?" They had not just one but two chances to keep us as customers, but having half the monopoly on the area makes them too complacent to do so. I was told my my Cablevision technician that his company is no better, as far as that goes. 
jabailo
jabailo
6/26/2014 | 1:23:17 AM
That's Entertainment!
In some sense, how many channels do I need.

With a web browser, I have one "channel" and it can be fed many different content streams, that I skip around through.

In the old days of TV, I sit in front of my tube, and with the remote I skip around hoping "something good is on".

Then Netflix improves the experience, clusting a bunch of programs...but I still have to look to find "something good".

Next, it advises me as to what to watch.  And sometimes it succeeds, but often it simply recommends something based on the last thing I watched.   Not a very good system as within any category, there is both excellent, and poor, works.

So, how about a "TV" I turn on and it has all this brainpower and simply does the surfing for me based on this huge data warehouse full of activities, recommendations, comments, ratings.

Wouldn't that be great if I could just park myself in front of the TV and let it entertain me in the best way it knows how, perhaps even judging my reactions in real time!

 
Carol Wilson
Carol Wilson
6/26/2014 | 9:41:18 AM
Re: That's Entertainment!
Wow, that would be interesting - the TV that judges your reaction and reacts! I'm not sure that's entirely a Big Data issue, but certainly sounds intriguing. 

 
Ariella
Ariella
6/26/2014 | 4:57:37 PM
Re: That's Entertainment!
" the TV that judges your reaction and reacts!" I don't know, Carol. It reminds me of a scene in 1984 in which the instructor on the exercise program notices the protagonist is not doing what she says and takes him to task for it. It gets a bit too Big Brotherish to be watched in that way.


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