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Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
5/29/2014 | 2:23:06 PM
Suggested name for the new company
@XeniJardin has a good idea.
DHagar
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DHagar,
User Rank: Light Sabre
5/29/2014 | 2:00:11 PM
Re: Apple Confirms Beats Buy for $3B
@Dan, that seems to be their focus and you make good points.

We will have to watch and see if that is truly where the value is created as this goes forward.
sarahthomas1011
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sarahthomas1011,
User Rank: Light Beer
5/29/2014 | 9:56:32 AM
Re: Apple Confirms Beats Buy for $3B
Very true. That was clear from Cook's interviews on the deal. Dr. Dre and Jimmy Iovine are now full-time Apple employees...I wonder how they'll like having bosses again!
DanJones
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DanJones,
User Rank: Blogger
5/28/2014 | 11:48:54 PM
Re: Apple Confirms Beats Buy for $3B
You're missing what they're getting in terms of powerhouse music and film people. Take a look at what Jimmy Iovine has done in music and film.

Then add in Dr Dre as a hip hop powerhouse. I suspect this buy is as much people driven as a technology buy.
DHagar
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DHagar,
User Rank: Light Sabre
5/28/2014 | 8:37:50 PM
Apple Confirms Beats Buy for $3B
Sarah, I am with you on this; I don't see the need to buy them to stream music.

I believe it is much more strategic.  In reading the interview, I would see a more "hidden" agenda in the comments on talent, and what they can create for the future.  There must be more to this deal, in my way of thinking.
sarahthomas1011
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sarahthomas1011,
User Rank: Light Beer
5/28/2014 | 6:17:32 PM
Cook on Beats
Here's some more on the acquisition from Tim Cook himself...still seems a little weird to me. http://recode.net/2014/05/28/tim-cook-explains-why-apple-is-buying-beats-qa/


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