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Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
5/29/2014 | 2:11:51 PM
Re: Recommendations?
msilbey - Interesting. So recommendation engines lead to more time spent watching TV?

That's alien to me. We watch a fair share of TV at our house, but it's always something we decided to watch because it's one of our regular shows, we saw a preview, read a review, friends recommended it. We never use a recommendation engine, not even on Netflix or TiVo (when we had TiVo). 
msilbey
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msilbey,
User Rank: Blogger
5/29/2014 | 9:31:18 AM
Re: Recommendations?
According to Cox, their recommendation engine has increased the number of different channels viewers watch, and time spent watching VoD. In the future though, these same recommendation engines will be used for advertising purposes. Good for a small uptick in viewership now, and presumably more ad revenue in the future.
Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
5/28/2014 | 4:34:47 PM
Recommendations?
Is there data showing recommendations drive increased viewership? I assume so, otherwise providers wouldn't do it, right?


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