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DanJones
DanJones
5/20/2014 | 6:18:05 AM
Re: Marketing
Shoulda called it "Double-Wide 4G" or similar. :-)
DanJones
DanJones
5/20/2014 | 6:16:44 AM
Re: Heavy Duty?
I think Sprint views their Spark upgrade as their replacement/upgrade on WiMax.
jabailo
jabailo
5/19/2014 | 11:36:35 PM
Heavy Duty?
Being a Clear Wimax user for eight years, I've gotten used to wireless broadband.  I realize that Wimax, now that Sprint owns it, is a dying protocol, but will any of these LTEs replace it...in the form of a highly available, unlimited download for streaming use, service...one that is a replacement for optical or cable? 

It would seem odd if we went backwards from having such a home service to only having LTE for mobile.

 
DHagar
DHagar
5/19/2014 | 8:58:08 PM
Re: Marketing
@Sarah, I couldn't agree more!  You and danielcawrey are correct.  The customers want to know that they are getting a fast and reliable service.  As we go forward, that will only become more confusing as new options with 5G are available. 

(I am thinking they are trying to make customers think they always need the latest version - but I think this can easily backfire as people are buying results - they want the copies, not the machine)
sarahthomas1011
sarahthomas1011
5/19/2014 | 5:04:56 PM
Re: Marketing
I think the small cells are clearly about network infrastructure improvements in that commercial...but I agree that it's confusing to know who is the best, fastest, etc, but we're probably trained not to trust anything marketers say anyway.

I do think that the carriers have traditionally had labels associated with them -- AT&T fastest, Verizon best coverage, Sprint unlimited, T-Mobile cheap. That can be a good thing, but I think they are all trying to show another side when it comes to their networks now too.
danielcawrey
danielcawrey
5/19/2014 | 4:54:21 PM
Re: Marketing
I don't think that Verizon can escape the buzzwords. But this is very true, the idea of "4G LTE" doesn't mean anything to most consumers. And the idea of saying "small cells" in marketing might make people think that handsets are going to be getting smaller when we've all seen the exact opposite is happening. 

I don't know the answer to this, but the messages from these operators sure makes it hard for me grandma to go buy a phone. 
sarahthomas1011
sarahthomas1011
5/19/2014 | 4:37:10 PM
Marketing
So what do you think, does assigning catching names to network upgrades help attract customers or just confuse them? How would you prefer operators market their networks (keeping in mind that they're 30 second spots and ads that need to be catchy, impactful and accurate all at once...).
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