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sarahthomas1011
sarahthomas1011
5/19/2014 | 4:37:10 PM
Marketing
So what do you think, does assigning catching names to network upgrades help attract customers or just confuse them? How would you prefer operators market their networks (keeping in mind that they're 30 second spots and ads that need to be catchy, impactful and accurate all at once...).
danielcawrey
danielcawrey
5/19/2014 | 4:54:21 PM
Re: Marketing
I don't think that Verizon can escape the buzzwords. But this is very true, the idea of "4G LTE" doesn't mean anything to most consumers. And the idea of saying "small cells" in marketing might make people think that handsets are going to be getting smaller when we've all seen the exact opposite is happening. 

I don't know the answer to this, but the messages from these operators sure makes it hard for me grandma to go buy a phone. 
sarahthomas1011
sarahthomas1011
5/19/2014 | 5:04:56 PM
Re: Marketing
I think the small cells are clearly about network infrastructure improvements in that commercial...but I agree that it's confusing to know who is the best, fastest, etc, but we're probably trained not to trust anything marketers say anyway.

I do think that the carriers have traditionally had labels associated with them -- AT&T fastest, Verizon best coverage, Sprint unlimited, T-Mobile cheap. That can be a good thing, but I think they are all trying to show another side when it comes to their networks now too.
DanJones
DanJones
5/20/2014 | 6:18:05 AM
Re: Marketing
Shoulda called it "Double-Wide 4G" or similar. :-)
MordyK
MordyK
5/20/2014 | 10:13:34 AM
Re: Marketing
That's been trademarked by a new MVNO targeting trailer parks :)
sarahthomas1011
sarahthomas1011
5/20/2014 | 10:43:07 AM
Re: Marketing
haha I like it! If Verizon is double wide, then Sprint is a "triple threat"?
DHagar
DHagar
5/19/2014 | 8:58:08 PM
Re: Marketing
@Sarah, I couldn't agree more!  You and danielcawrey are correct.  The customers want to know that they are getting a fast and reliable service.  As we go forward, that will only become more confusing as new options with 5G are available. 

(I am thinking they are trying to make customers think they always need the latest version - but I think this can easily backfire as people are buying results - they want the copies, not the machine)
sarahthomas1011
sarahthomas1011
5/20/2014 | 10:42:20 AM
Re: Marketing
You do have to have specific handsets to take advantage of the AWS spectrum. I wonder if they are hoping to upgrade customers on their devices by making them think this latest and greatest is necessary. Much more explanation is needed, but hopefully that happens in stores.
jabailo
jabailo
5/19/2014 | 11:36:35 PM
Heavy Duty?
Being a Clear Wimax user for eight years, I've gotten used to wireless broadband.  I realize that Wimax, now that Sprint owns it, is a dying protocol, but will any of these LTEs replace it...in the form of a highly available, unlimited download for streaming use, service...one that is a replacement for optical or cable? 

It would seem odd if we went backwards from having such a home service to only having LTE for mobile.

 
DanJones
DanJones
5/20/2014 | 6:16:44 AM
Re: Heavy Duty?
I think Sprint views their Spark upgrade as their replacement/upgrade on WiMax.
jabailo
jabailo
5/20/2014 | 9:57:54 AM
Re: Heavy Duty?
I see that Tacoma, WA has just been added to their markets.

They are just south of me here in Kent, so maybe I'll get in their coverage area!  

Althought I'm already reading about issues like throttling after 5Gig of downloads (that's two and a half netflix movies!), and they shut off the data channel if a phone call comes in!

Sprint's Spark LTE network disables data when handling calls
MordyK
MordyK
5/20/2014 | 10:15:39 AM
Re: Heavy Duty?
Verizon is trying to do that in the areas where their networks were destroyed by Sandy, but sadly no unlimited plans.
DHagar
DHagar
5/20/2014 | 1:15:00 PM
Re: Marketing
@Sarah, that's what I am thinking.  But people will turn off if it doesn't become familiar and easy to understand.
sarahthomas1011
sarahthomas1011
5/20/2014 | 1:15:50 PM
Re: Marketing
Turn what off? The network? Don't think that's possible!
sarahthomas1011
sarahthomas1011
5/20/2014 | 1:30:32 PM
Verizon VoLTE
Looks like Verizon is the one that will have advanced features at launch on VoLTE, even though AT&T beat it to the touch. The carrier tells GigaOm it will include video calling and HD voice at its TBD launch this year: http://gigaom.com/2014/05/20/verizons-voice-over-lte-service-will-include-facetime-like-video-calling-at-launch/
DHagar
DHagar
5/20/2014 | 1:34:58 PM
Re: Marketing
@Sarah, sorry - was not clear from several messages ago.  I was referring to the customer - if they don't understand the new devices, services, etc., they will turn off and quit listening to marketing or other messages.

 
nasimson
nasimson
5/31/2014 | 4:33:23 AM
At times operators dont want customers to understand
When there will be early 5G: trials, partial adoptions, partial migrations; there will be a marketing mess. At times operators dont want customers to understand what they are choosing, buying, using and paying for.


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