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sarahthomas1011
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sarahthomas1011,
User Rank: Light Beer
5/19/2014 | 4:37:10 PM
Marketing
So what do you think, does assigning catching names to network upgrades help attract customers or just confuse them? How would you prefer operators market their networks (keeping in mind that they're 30 second spots and ads that need to be catchy, impactful and accurate all at once...).
danielcawrey
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danielcawrey,
User Rank: Light Sabre
5/19/2014 | 4:54:21 PM
Re: Marketing
I don't think that Verizon can escape the buzzwords. But this is very true, the idea of "4G LTE" doesn't mean anything to most consumers. And the idea of saying "small cells" in marketing might make people think that handsets are going to be getting smaller when we've all seen the exact opposite is happening. 

I don't know the answer to this, but the messages from these operators sure makes it hard for me grandma to go buy a phone. 
sarahthomas1011
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sarahthomas1011,
User Rank: Light Beer
5/19/2014 | 5:04:56 PM
Re: Marketing
I think the small cells are clearly about network infrastructure improvements in that commercial...but I agree that it's confusing to know who is the best, fastest, etc, but we're probably trained not to trust anything marketers say anyway.

I do think that the carriers have traditionally had labels associated with them -- AT&T fastest, Verizon best coverage, Sprint unlimited, T-Mobile cheap. That can be a good thing, but I think they are all trying to show another side when it comes to their networks now too.
DHagar
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DHagar,
User Rank: Light Sabre
5/19/2014 | 8:58:08 PM
Re: Marketing
@Sarah, I couldn't agree more!  You and danielcawrey are correct.  The customers want to know that they are getting a fast and reliable service.  As we go forward, that will only become more confusing as new options with 5G are available. 

(I am thinking they are trying to make customers think they always need the latest version - but I think this can easily backfire as people are buying results - they want the copies, not the machine)
jabailo
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jabailo,
User Rank: Light Sabre
5/19/2014 | 11:36:35 PM
Heavy Duty?
Being a Clear Wimax user for eight years, I've gotten used to wireless broadband.  I realize that Wimax, now that Sprint owns it, is a dying protocol, but will any of these LTEs replace it...in the form of a highly available, unlimited download for streaming use, service...one that is a replacement for optical or cable? 

It would seem odd if we went backwards from having such a home service to only having LTE for mobile.

 
DanJones
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DanJones,
User Rank: Blogger
5/20/2014 | 6:16:44 AM
Re: Heavy Duty?
I think Sprint views their Spark upgrade as their replacement/upgrade on WiMax.
DanJones
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DanJones,
User Rank: Blogger
5/20/2014 | 6:18:05 AM
Re: Marketing
Shoulda called it "Double-Wide 4G" or similar. :-)
jabailo
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jabailo,
User Rank: Light Sabre
5/20/2014 | 9:57:54 AM
Re: Heavy Duty?
I see that Tacoma, WA has just been added to their markets.

They are just south of me here in Kent, so maybe I'll get in their coverage area!  

Althought I'm already reading about issues like throttling after 5Gig of downloads (that's two and a half netflix movies!), and they shut off the data channel if a phone call comes in!

Sprint's Spark LTE network disables data when handling calls
MordyK
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MordyK,
User Rank: Light Sabre
5/20/2014 | 10:13:34 AM
Re: Marketing
That's been trademarked by a new MVNO targeting trailer parks :)
MordyK
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MordyK,
User Rank: Light Sabre
5/20/2014 | 10:15:39 AM
Re: Heavy Duty?
Verizon is trying to do that in the areas where their networks were destroyed by Sandy, but sadly no unlimited plans.
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