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sarahthomas1011
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sarahthomas1011,
User Rank: Light Beer
5/28/2014 | 5:21:47 PM
Acquisiton official
It's finally official, and the price tag wasn't far off too: Apple is acquiring Beats for $3B; it's biggest ever acquisition. http://www.cnet.com/news/apple-finally-confirms-its-buying-beats-for-3b/
Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
5/17/2014 | 4:43:46 PM
Re: Confusing
iPhones and iPads are amazingly rugged gadgets. I've dropped 'em, the dog licks them, the cat thinks they're toys, and they just keep going. 

Some people put theirs in cases to keep them looking new. I like the nicks they accumulate over time. They're like a good, worn leather jacket. 

 
sarahthomas1011
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sarahthomas1011,
User Rank: Light Beer
5/16/2014 | 11:26:52 AM
Re: Confusing
I like the look of my bright pink 5C! Just not the screen that shatters easily. Quality is more important than appearances for something as important as a phone you use every day, IMO, but I'm not a hip tween either.
Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
5/14/2014 | 3:43:27 PM
Re: Confusing
Appearance of quality is more important than actual quality. Skeptics would say that's been Apple's strategy from the beginning. 

And Apple has always been as much about fashion as engineering. Apple would use the words "style" or "design" instead of "fashion."

Good point regarding the Burberry executive. That combined with the Beats acquisition (has that been confirmed yet?) suggests Apple is going after market segments: Doubling down on a traditional segment of affluent adults, while also pursuing a younger, more hip demographic. 

The fact that I used the word "hip" demonstrates I am not. 
mhhf1ve
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mhhf1ve,
User Rank: Light Sabre
5/14/2014 | 3:15:35 PM
Re: Confusing
I'm not so sure that the price difference between the 5C and 5S is the big problem. I think the 5C just *looks* bad and cheap compared to the 5S -- and so people aren't willing to compromise their fashion and also get a slightly less functional iPhone. Beats is genius in a way because the electronic guts of their products are objectively inferior -- but somehow they've convinced a lot of people that their products are worth more than the sum cost of the components. Apple could do well if it can pull this off with other electronic wearables it might have in the pipeline. I think it's also interesting that Apple has a new exec from Burberry -- so it's definitely thinking about how to market it's products as fashion items instead of utility gadgets.
kq4ym
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kq4ym,
User Rank: Light Sabre
5/14/2014 | 12:31:11 PM
Re: Confusing
It's just amazing to me how the "youth" market is growing so large that Apple wants to (and and afford) to buy Beats for $3.2B. All of my friends love all kinds of music they say, adding "except rap" so obvioiusly it's not by peers spending anything on Apple's new toys. But, if you've got the money and want to move your products to a younger crowd, that's probably the way to head.
Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
5/13/2014 | 1:34:33 PM
Re: Confusing
mhhf1ve - I wonder whether the iPhone 5C suffers simply from being insufficiently less expensive than the 5S. The 5C starts at $99 subsidized, the 5S at $199. Considering the consumer is also paying monthly phone charges, the consumer may decide that buying the underpowered phone for not that much less is false economy. 

Apple may be buying Beats not for its design sense in general, but for its appeal to a younger demographic than Apple's existing customer base. 
mhhf1ve
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mhhf1ve,
User Rank: Light Sabre
5/12/2014 | 7:20:02 PM
Re: Confusing
Some folks speculate that apple isnt so focused on the headphones as much as Beats' "fashion" sense in wearables. I'm not sure I buy that reasoning, though, because it's tough to see how oversized watches or fitbit-like devices couldn't be done by Apple's existing designers. But I guess I can understand that Apple's designers are optimising for how the internal mechanisms fit into a box (usually in a minimalistic way), not how to necessarily make a really fashionable accessory. I suppose this is Apple's first step away from its usual minimalistic design. I wonder if Beats had designed the iPhone 5C -- would it be more popular now?
Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
5/12/2014 | 5:23:38 PM
Re: Confusing
Apple may well keep the Beats name around. It'd be the first time in a long time that Apple has used another brand. The last times were Filemaker and Claris, and that's ancient. 

As I think about it, I think Apple did this for several reasons:

- Short-term market share and profits. 

- Earphones are an integral part of the smartphone experience. It's like a keyboard or a mouse for a notebook or desktop. 

- Buying marketing smarts for a younger generation. 

- Possibly buying connections to the music industry. 

- Buying a streaming service. Even if the market share is small, the underlying service might be sound. Siri was a niche application when Apple bought it. 
mendyk
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mendyk,
User Rank: Light Sabre
5/12/2014 | 4:03:14 PM
Re: Apple Audio Connectors
If Apple really wants to lead in digital audio innovation, it would be investing in projects like Neil Young's Pono.
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