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Mitch Wagner 4/28/2014 | 5:51:51 PM
Taking off Seems like this would be more attractive than WiFi for passengers because it's not a separate charge, and also because it's more convenient -- although in-flight WiFi 2.0 could compete with this technology. Are there other advantages to in-flight LTE over WiFi?
Sarah Thomas 4/28/2014 | 5:52:26 PM
AT&T video? My in-flight WiFi experiences have always been sub-par. Worthless for video, but okay for emails. AT&T says it will provide entertainment services. I wonder if that means it will be optimizing video and other streaming services, so they are worthwhile -- sort of how Southwest offers free TV through Dish. 

I also wonder how the airlines will react to this, since a lot already have deals in place. I'm sure they're eager for some competition in the air.
Sarah Thomas 4/28/2014 | 5:56:40 PM
Re: Taking off Well, AT&T has yet to say how it is billing. I imagine it will find a way to lump it into plans for its customers and maybe charge separately for WiFi non-customers. I imagine WiFi is preferred by most, since it's not counting against the data cap, but the performance depends on the system deployed and how strong the signals are.
Liz Greenberg 4/28/2014 | 11:19:52 PM
Re: AT&T video? Sarah,  I think if the airlines can make a buck off of the deal they will offer it.  Maybe they will enable 2 providers?  You are right that most have deals already but who knows if they are exclusive.  All I know is that for the current cost, it isn't worth it unless you have critical email. 
Liz Greenberg 4/28/2014 | 11:23:00 PM
Re: Taking off It would be great advertising for AT&T to add it to their current WiFi spots.  Maybe it becomes a customer retention tool or something that they just tack on to business contracts.  You are right though that WiFi will be preferred since it doesn't count against data plans.  AT&T could be creative and differentiate the airplane LTE usage from the rest with some other sort of plan that is cheaper and faster than Gogo.  This is going to be interesting no matter what.
MikeP688 4/29/2014 | 8:43:01 AM
Re: Taking off It was a matter of time before AT&T got into it.  But, GOGO won't go quickly.   Here is the view from "GOGO"...it should be a very interesting engagement indeed: http://recode.net/2014/04/28/gogo-ceo-on-atts-plan-to-invade-his-airspace/
KBode 4/29/2014 | 8:45:08 AM
Re: AT&T video? I've never had very good results myself, and I've not been particularly impressed with GoGo pricing, which seems to edge up ever so slightly over time. It's pretty doubtful AT&T's going to innovate anytime soon on pricing, but maybe they can craft a somewhat more efficient experience. GoGo does have a pretty good chunk of land staked out in the market though, will be interesting to see how/if AT&T's power (lobbying and otherwise) helps them make headway with airlines.
Kruz 4/29/2014 | 9:05:28 AM
Re: Taking off I hope it will not take advantage of the poor WI-FI offering and charge the LTE usage as a premium service.
Phil_Britt 4/29/2014 | 9:22:59 AM
Re: Taking off I have to disagree. If AT&T is serious in this venture and puts enough human and financial resources behind it, GOGO might find it very hard to continue. There are already other competitors and the company's finances are somewhat iffy. 

Of course, it's also iffy that AT&T will indeed devote the necessary resources and stay nimble as this part of the market evoves.
MikeP688 4/29/2014 | 9:32:33 AM
Re: Taking off As the GOGO CEO, he has to be optimistic and upbeat.    He does not have any other choice--does he?

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