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pcharles09
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pcharles09,
User Rank: Light Beer
3/30/2014 | 12:25:56 PM
Re: Demand?
I'm just saying from the perspective that I know I want it, now I have it. If I want it but don't know it & it magically appears, I may be happy but feel awkward about how I was targeted.

Does that make sense?

Reading that back sounds a little confusing.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
3/28/2014 | 10:18:18 AM
Re: Demand?
I don't see how opt in makes it more useful; more transparent maybe, but useful has to do with the content. An opt in or notification service can still be compleltely irrelevant to you.
pcharles09
50%
50%
pcharles09,
User Rank: Light Beer
3/27/2014 | 10:45:58 PM
Re: Demand?
I'd find it useful as long as they're opt-in ads or notifications.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
3/25/2014 | 11:23:19 AM
Re: Demand?
I'm 29; bridal shower season has given way to baby shower season. I guess AT&T knew that before I even did.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
3/25/2014 | 11:22:34 AM
Re: Demand?
Sure, it'd be much harder to have a text campaign so compelling it gets people out of their houses to make a purchase. Location is key to initiatives like this.
pcharles09
50%
50%
pcharles09,
User Rank: Light Beer
3/24/2014 | 9:27:45 PM
Re: Demand?
I agree. The texts would be helpful especially when you're on the move. 
Mitch Wagner
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50%
Mitch Wagner,
User Rank: Lightning
3/24/2014 | 6:39:50 PM
Re: Demand?
As with all marketing messages, they need to provide value to the recpient or they'll be dismissed as spam. 

I'm just skipping the comment about baby showers entirely. 
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
3/24/2014 | 5:57:00 PM
Re: Demand?
I know; most clerks ask for your email first thing when you start to check out and get offended when you decline. Even giving them your zipcode unleashes all kinds of info.

I actually don't mind text deals though, at least when they're relevant to me. It's the age-old example, but if I got a coffee coupon outside a shop, I might just stop in. if it were for baby stuff probably not, unless they were SO good they knew I had a baby shower coming up...
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/24/2014 | 5:46:03 PM
Demand?
It's easy to see that retailers would love this. They're desperate to collect consumer phone numbers and email addresses. I went to the mall over the weekend for the first time in forever, and the saleswoman I dealt with was holding on to my ankles as I left the store, begging me to give her my email address. 

But consumer demand for this kind of thing is uncertain. My sense is that consumers want to restrict text messaging to friends, family, and business associates. Not Sports Authority. 
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
3/24/2014 | 5:40:30 PM
marketing pivots
Fierce Wireless, which picked up our story, notes that AT&T has revamped its marketing campaigns several times in the past. In October, it closed its ad network allowing third parties to target its customers with behavior-based ads, saying it would focus on tracking subscriber behavior over U-Verse instead. 

 
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