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albreznick
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albreznick,
User Rank: Blogger
12/30/2013 | 5:29:46 PM
Re: 2014 will be the year of SVOD original content
Great. Thanks. I got it. Looking forward to going thru it.  
pbhurley
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pbhurley,
User Rank: Light Beer
12/24/2013 | 6:24:55 PM
Re: 2014 will be the year of SVOD original content
Yes, I'll email it to you, Alan.  
albreznick
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albreznick,
User Rank: Blogger
12/23/2013 | 7:56:34 PM
Re: Not So Hot When Compared to Netflix
Stranger things have happened, Dan. I'd rule nothing out at this point. You may be right about the new Hulu originals. But let's see what they come up.  
albreznick
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albreznick,
User Rank: Blogger
12/23/2013 | 7:55:08 PM
Re: 2014 will be the year of SVOD original content
thanks. I'd be interested in seeing what you had to say about SVOD original content. Can you send the pages direcrtly to me?
DOShea
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DOShea,
User Rank: Blogger
12/23/2013 | 11:08:48 AM
Re: Not So Hot When Compared to Netflix
I don't see how a sale to a cable competitor would even happen at this point, given Hulu's recent further cozying to the biggest players. Original content definitely will help, but I'm betting such content is more likely to be spin-offs of popular original cable fare--nothing truly original or trend-setting in itself.
pbhurley
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pbhurley,
User Rank: Light Beer
12/21/2013 | 8:55:59 PM
2014 will be the year of SVOD original content
Nice post, Alan. Growing libraries of original content are definitely going to make already formidable SVOD services like Netflix and Hulu even more so. Five million paying Hulu subscribers is nothing to sniff at.  Original content should certainly help them increase their appeal with cord cutters / shavers and maybe even provide a nice hedge against soaring content licensing costs.  

I posted a few pages on the outlook for SVOD original content as part of an online video trends report that I just published to Slideshare. Thought it might be of interest. 
albreznick
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albreznick,
User Rank: Blogger
12/19/2013 | 5:52:48 PM
Re: Not So Hot When Compared to Netflix
All good points, Karl. Hulu is certainly no Netflix and likely will never be. But it does seem to have turned a corner now and it is growing rapidly. So I think it could be a real force in the market, as long as its owners want it to be. As you say, that's really the key question.
KBode
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KBode,
User Rank: Light Sabre
12/19/2013 | 5:48:48 PM
Not So Hot When Compared to Netflix
While that's a promising metric and they've certainly made some improvements, it's much less sexy when compared to Netflix, which was launched some two months later in 2008. Netflix revenues are $900+ million per quarter, and they added 10 million subscribers in a year, a number Hulu has never reached in total.

I still don't think Hulu can be truly successful until it's allowed to be truly disruptive, and that's not happening with owners whose decisions are made primarily based on legacy market protection and fear. It's a glorified ad for traditional cable TV to my mind, with a fractured and incomplete catalog of shows each time I'm in there looking for content.


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