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MarkC73
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MarkC73,
User Rank: Light Sabre
12/24/2013 | 4:13:26 AM
Re: Why mix gaming and TV?
So Microsoft kills the STB feature in the old Xbox, then sells off Media Room, I guess their play will be app based over the top content vs. full integration with the delivery middleware?  STB virtualization? Or am I missing something.  The problem with MS, is that it has no problem just killing off projects that don't suit its direction, leaving customers in limbo.
albreznick
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albreznick,
User Rank: Blogger
12/19/2013 | 5:37:56 PM
Re: That was fast
What an amazing turnaround, eh? Now everybody wants in. Will be interesting to see who goes next on the Xbox One and who benefits the most from associating with it.
DOShea
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DOShea,
User Rank: Blogger
12/18/2013 | 11:10:19 PM
That was fast
It was just a couple years ago that Verizon and other operators were being pretty vague and quiet about working with Microsoft and the Xbox 360. It has gone from being a somewhat experiemental affiliation to being a must-have that can affect competition.
albreznick
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albreznick,
User Rank: Blogger
12/18/2013 | 12:18:31 PM
Re: Why mix gaming and TV?
Yeah, I agree. That's another key advantage. Just a better set-top all around, sorta like a TiVo box. 
Sarah Thomas
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Sarah Thomas,
User Rank: Blogger
12/18/2013 | 12:11:47 PM
Re: Why mix gaming and TV?
Nice. Smart strategy. Using the XBox controller as a remote may be a better experience too.
albreznick
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albreznick,
User Rank: Blogger
12/18/2013 | 12:10:23 PM
Re: Why mix gaming and TV?
Yes, less STB clutter. And yes, lower equipment and installation costs. Plus, you get the Xbox user interface, which might be better than FiOS's. I think it could get more people to try FiOS too, particularly those who haven't subscribed to a pay TV service yet and might not otherwise. It will be interesting to see how much of a boost, if any, FiOS gets from this arrangement.     
albreznick
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albreznick,
User Rank: Blogger
12/18/2013 | 12:06:38 PM
Re: Who's next?
Yep, I think it's designed to get some cord cutters to come back. More importantly, I think it's designed to get younger folks who might not sign up for a pay TV sub at all to do so thru their Xbox. I suspect that's the bigger opportunity here, at least from Verizon's perspective.   
Sarah Thomas
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Sarah Thomas,
User Rank: Blogger
12/18/2013 | 11:27:59 AM
Re: Who's next?
Maybe some of these gamers were cord cutters, so it could encourage them to sign back up? I couldn't see many people switching for it, but would be a nice to have if you're not already a TV subscriber.
Sarah Thomas
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Sarah Thomas,
User Rank: Blogger
12/18/2013 | 11:26:35 AM
Why mix gaming and TV?
So for a consumer, what's the benefit of using the FiOS app? Less STB clutter or would you also save on the equipment and installation costs? Is there integration between the platforms at all? Wonder if this would put anyone considering a switch to FiOS over the edge.
Phil_Britt
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Phil_Britt,
User Rank: Light Sabre
12/18/2013 | 9:20:45 AM
Who's next?
It will be interesting to see what Xbox competitors will do to "up their games" to compete, and if FiOS will be as quick to jump on those as well, or if Verizon's decision (followed by Rogers) will keep Xbox out in front of Nintendo and others for a long time.

It will also be interesting to see if the new features of the device will convince consumers to change from PlayStation or Wii -- particularly if they've already bought hundreds of dollars of games.


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