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rchimsky
rchimsky
12/16/2013 | 3:30:40 PM
Re: Related costs
Got it and absolutely agree.  The challenge right now is that the clearest monetization ideas tend to involve sharing analytics with third parties such as well documented opportunities around mobile advertising and targeting.  Unfortunately, the heightened sensitivity around privacy will probably tend to limit use cases in this fashion for some period of time.  However, there are the potential use cases for operators to use internally, which is where we will likely first see major efforts.   Clearly there are uses for improving overall customer experience and importantly helping to manage churn...although every carrier business case tends to involve managing churn and is very hard to prove so Operators will look for more concrete justification.   The types of services they can look at internally may be real time QoS type policies where a user can pay incrementally to assure better experience for specific applications.  Everyone is still learning what is possible here and what will ultimately be successful, so we will probably see much experimentation and more failures than successes in the short term, but as you say, finding the right path to both optimization and monetization are critical for future Operator survival.
MordyK
MordyK
12/16/2013 | 3:06:55 PM
Re: So also add in a value component
You need to account for all the new cells deployed in the form of small cells which will be far more than the number of existent macro cells, as well as teh costs of maintenance.
MordyK
MordyK
12/16/2013 | 3:04:40 PM
Re: Related costs
Rob, I totally agree with you on the value of this. But I'm saying that carriers also need to look at additional opportunities to monetize big data so that they can expand the resources allocated to this and gain value from both SON improvements as well as other alternative sources.
rchimsky
rchimsky
12/16/2013 | 2:48:44 PM
Re: Related costs
There is no doubt that Operators will continue to be cost challenged as they look to optimize capex and opex in a revenue constricted environment.  I believe that based on this we will not see what I would call "big bang" moves in these directions, where we see revolutionary changes to the networks or operations.   We will see much more pragmatic moves that involve both SON and Big Data.   Low hanging fruit are things like neighbor list management where the operations savings and quality improvements are significant.  As Operators get comfort from these targeted solutions they will then look to expand.  This will place emphasis on very scalable platforms and implementations.   Also to the question on overall value.  AT&T has probably been the most public about their experience with SON.  In AT&T's most recent annual report they talked about SON and stated that they have seen a 10% reduction in dropped calls because of the efficiencies from SON.  This does not included the manpower savings which have also been signficant.   
MordyK
MordyK
12/16/2013 | 12:01:31 PM
Re: Related costs
Storage, processing, data scientists, etc.
brookseven
brookseven
12/16/2013 | 11:47:49 AM
So also add in a value component
"One SON application being deployed today, called Automatic Neighbor Relation (ANR), enables a cell site to self-configure its acceptable neighbor list based on information it receives with minimal to no human intervention. Therefore, a cell site installation process that previously could have taken hours to perform manually can now happen, autonomously, in minutes."

So how many hours in total does that save a year.  Let's say for grins that 8 hours of work are reduced to 1 - just trying to round numbers here.  This means that on an annual basis one saves 7 x the number of cell site commissioned.

So, unless we are talking about something for 5G then is it of great value?  What percentage of the 4G network is rolled out in the high labor cost markets?

seven

 
Sarah Thomas
Sarah Thomas
12/16/2013 | 9:58:35 AM
Re: Related costs
What kind of costs are we talking about here? Maybe Rob can give us an idea, too. It seems like an investment operators have to make, but they're exploring different ways to implement it -- and store it -- that might reduce costs.
MordyK
MordyK
12/16/2013 | 9:50:08 AM
Related costs
The marriage of SON & big data is obviously a match made in heaven, but the heavy costs of these new capabilities need to be offset without further burdening the subscribers.


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