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Russo0
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Russo0,
User Rank: Light Beer
12/3/2013 | 4:06:18 PM
Re: I'll pay to skip
A $10 CPM is 1 cent to skip the ad....?
reboot0
50%
50%
reboot0,
User Rank: Light Beer
12/3/2013 | 12:39:03 PM
I'll pay to skip
Why can't I pay a small price to skip all ads in on-demand?
KBode
50%
50%
KBode,
User Rank: Light Sabre
12/3/2013 | 11:58:16 AM
Re: Ad skipping
Worth remembering though that while the cable and broadcast industry won't admit this (ever), they are technically competing with piracy when VOD isn't competing with ad-free Netflix. Adding more ads, and taking away additional consumer features, isn't a winning strategy when your competition (fair or not) is free or dirt cheap ad-free content delivered entirely without restriction. Heading toward more ads, and less skipping isn't the brightest choice when viewed through that particular lense, even if Comcat customers are getting access to more overall content than before.
brookseven
100%
0%
brookseven,
User Rank: Light Sabre
12/3/2013 | 11:43:54 AM
Re: Ad skipping
 

I am a Comcast sub the no ad skipping makes me DVR more things than I used to.  Catch up for me is a Netflix only thing because of this.

By the way, why do people not see Netflix as the prime competitor for VoD?

seven

 
msilbey
50%
50%
msilbey,
User Rank: Blogger
12/3/2013 | 11:15:25 AM
Re: Ad skipping
I have FiOS, and fast forwarding is already disabled in most on-demand shows. I DVR as much as possible, but if I were catching up on a series I hadn't seen before, there would be more reason to turn to VoD, ads and all. 
KBode
50%
50%
KBode,
User Rank: Light Sabre
12/3/2013 | 11:09:31 AM
Ad skipping
It's also worth noting that the new trials Comcast is running with NBC not only include putting the full ad load on older content, but prohibiting users from skipping or fast forwarding through those ads as well. Not sure that particular "feature" is going to be particularly welcome by consumers.


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