& cplSiteName &
Comments
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Liz Greenberg
Liz Greenberg
11/30/2013 | 3:15:24 PM
Re: Ratings
Hard to believe isn't it. If it is true why not just high Nielsen to do it for them?  Why reinvent the wheel? 
Liz Greenberg
Liz Greenberg
11/30/2013 | 3:14:21 PM
Re: Just a coupla beers?
More importantly, to me the only reason for VOD is to NOT see advertisements, so adding targeted adds that I can't fast forward through will only make me use it less.  I used to use VOD but once they eliminated fast forward, I switched to a DVR so I can skip the ads. It is a no win and they should find another model for revenue...like Hulu Plus and the others do.
DOShea
DOShea
11/30/2013 | 10:00:25 AM
Ratings
I admit to being out of my depth here, but Nielsen and others have been doing VoD tracking and rating for a couple years in the US, right? But, no one is doing it in the Canadian market yet?
albreznick
albreznick
11/30/2013 | 8:45:12 AM
Just a coupla beers?
So will it really take just "a couple of beers" for Rogers and Shaw to settle the whole VoD problem in Canada by putting together a consortium to sell on-demand advertising spots to advertisers and ad agencies? That would be remarkable. If so, then why hasn't it happened before? Is there truly that much pent-up demand for VoD ad inventory? These are the questions we'll be seeking answers to over the next few months.  


Featured Video
Upcoming Live Events
September 17-19, 2019, Dallas, Texas
October 1-2, 2019, New Orleans, Louisiana
October 10, 2019, New York, New York
October 22, 2019, Los Angeles, CA
November 5, 2019, London, England
November 7, 2019, London, UK
November 14, 2019, Maritim Hotel, Berlin
December 3-5, 2019, Vienna, Austria
December 3, 2019, New York, New York
March 16-18, 2020, Embassy Suites, Denver, Colorado
May 18-20, 2020, Irving Convention Center, Dallas, TX
All Upcoming Live Events