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albreznick
albreznick
11/26/2013 | 4:38:03 PM
Re: Penny ante
Could be, Sam. But I think that will change as TV Everywhere gets far easier to use, more content is available, out-of-home rights become more common and the SPs do a much better job of building awareness of the concept. Of course, that could take years. But I believe we're on the way, just slower than originally anticipated (as usual).
albreznick
albreznick
11/26/2013 | 4:34:51 PM
Re: Penny ante
75 words, eh? Hoo ha! Just think of the record you'll be able to set in another decade. 
MarkC73
MarkC73
11/24/2013 | 1:11:03 AM
Re: TV Everywhere Mindset Curious
Hopefully, just like Steve Jobs did for the music execs, there will be a company that will develop an architecture and charisma to convince the content providers that they need to adjust to the technology or worse will happen.  Hopefully, it won't be too long of a wait, and you do see some at least embracing OTT.  I think if they can track the number of eyeballs and whose they are, as well as guarantee quality of transmission of content; we'll see a movement to accept TV Everywhere, or I like to call the set top app.
KBode
KBode
11/23/2013 | 11:05:46 AM
Re: TV Everywhere Mindset Curious
That's a good point.

Kind of like a beach head for them to set up and expand down the road should they need to offer more IP-based services. Though I still wonder if they'll have the innovative and software development chops to field a truly compelling product when the day comes they have to truly battle software platforms that have been doing this for a while (Netflix).

It has all been fun to watch, either way.
KBode
KBode
11/23/2013 | 11:03:41 AM
Re: TV Everywhere Mindset Curious
Yeah broadcaster licenings results in a fractured experience for many services, whether it's TV Everywhere or Netflix or Hulu. They assume consumer can or want to keep track of which of a half dozen services they need to log into to watch a show they like. It will get worse as Amazon/Netflix/Comcast strike more exclusive content deals.

The experience gets more fractured as cable ops try to protect their turf (and hold on set top market) from other innovative products.
gconnery
gconnery
11/22/2013 | 7:56:15 PM
Re: TV Everywhere Mindset Curious
Yeah.


For me the problem is that it isn't predictable.  I try to use HBO Go on my Roku box in the bedroom and it doesn't work.  Comcast doesn't allow it.  But on my Apple TV in the Family Room it works.  On an iPad it works.  On an Android phone it doesn't.  How am I supposed to act based on this? 


Similarly some shows that I watch are available via Xfinity TV.   Some aren't. 


Do they expect me to remember all of this?  Or do most people just act like I do?  They try things once in a while and when they don't work they give up and ignore the service?

Cable needs to change their mindset.  It isn't about new incremental revenue.  Its about keeping the customers you have.
DOShea
DOShea
11/22/2013 | 5:08:23 PM
Re: TV Everywhere Mindset Curious
I think TV Everywhere turned quickly from a supposed innovation into a contingency plan for a rainy day when cable might be losing too many customers. That's maybe why it has seemed under-developed as far as multi-device authentication, GUI and licensing are concerned. The rainy day didn't happen for a while, so there wasn't much need to make customers more aware of it either, but now maybe it's fnally starting to rain.
KBode
KBode
11/22/2013 | 4:08:19 PM
TV Everywhere Mindset Curious
I always found the entire TV Everywhere mindset rather curious. The idea as I understand it is (in part) to offer such incredibly additional value, that users would never think of ditching their traditional cable connection because it provides everything they need. At the same time though, most cable operators utterly refuse to compete on price, and reserve all the actual price competition for new customers, even if a subscriber has been with them for years.

Instead, why not focus more on customer loyalty by offering rewards?

As for it not taking off, again, many cable operators and telcos really just aren't very good when it comes to software design and GUIs (take a look at 80% of cable set top GUIs). Add in layers of dysfunction from odd broadcast licensing restrictions and you wind up with a product that's just not that interesting when compared to Netflix.

The cable industry seems fascinated with the idea of innovation for innovation's sake...or offering products simply so they can SAY they inovate or offer value. Instead of oh, say actually offering value.
sam masud
sam masud
11/22/2013 | 3:38:10 PM
Re: Penny ante
Could it be that consumers do not care for TV on every device--but what they really want is Internet on every device. And I think the reason for that might be that with TV the provider is in control, whereas with the Internet it's the user who's in control. So maybe it's a control thing.
mendyk
mendyk
11/22/2013 | 2:48:26 PM
Re: Penny ante
75 words, pal. No doubt that comes from spending the past decade reading analyst reports.
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