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DOShea
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DOShea,
User Rank: Blogger
10/30/2013 | 10:32:11 PM
Re: Yes, Klout really does matter
Is it too much to ask that as a service provider you treat each customer with an equal amount of effort and desire to solve their unique needs? But, don't listen to me--this is probably just a guy with a low Klout score talking.
Sarah Thomas
50%
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Sarah Thomas,
User Rank: Blogger
10/30/2013 | 12:03:23 PM
T-Mobile tracks social too
T-Mobile's Mikael Weigelt says it tracks social media as well, but it's less concerned with your Klout, but more your social circle. He says "it's not about the direct effect, but about the circle of friends around you." So, it comes back to how connected you are, but they want you to bring your friends on board. Makes sense as word of mouth is one way T-Mobile is stealing customers from its bigger rivals now.
Gabriel Brown
50%
50%
Gabriel Brown,
User Rank: Light Sabre
10/30/2013 | 11:05:51 AM
Re: Yes, Klout really does matter
This sounds like the digital equivalent of "getting your elbows out". Wonderful.
gcarr57001
50%
50%
gcarr57001,
User Rank: Light Beer
10/30/2013 | 10:49:57 AM
Yes, Klout really does matter
Great points, Sarah.  Yes, social scores are increasingly important in our lives.  I think it is very smart of companies to integrate influence measurement into their customer service matrix.  It is important to know how much influence someone has when you are handling their request or complaint.

This is one of the many ways that social scoring is going to affect our lives.  Klout is doing a great job of creating a meaningful score.  

Gina Carr
Author
http://KloutMatters.com
Sarah Thomas
50%
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Sarah Thomas,
User Rank: Blogger
10/30/2013 | 9:53:05 AM
Re: Monetising influence
That's interesting, Liz. Good to know it's really trying to weed out just quantity over quality. I may have to do some cleaning up today on Twitter. I also only tie my Klout to Twitter; maybe should add in Facebook and LinkedIn.
Sarah Thomas
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50%
Sarah Thomas,
User Rank: Blogger
10/30/2013 | 9:51:16 AM
Re: Monetising influence
I think it's a pretty sophisicated system. Social media is now just one more element it considers, in addition to how much you spend, how many services you subscribe to, how often you pay on time, and other BSS/OSS info. Operators already do this to some extent, like I didn't get a free microcell offer from AT&T when I called to complain, but I know someone else, who was a business user, did. I imagine that decision came down to how they ranked us in value as subs. Now, I didn't take to social media to complain about this, but maybe I should have...
MarkC73
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50%
MarkC73,
User Rank: Light Sabre
10/30/2013 | 9:48:51 AM
Re: Monetising influence
Sorry for the self bump, but I realized I better go get a twitter account so I can up my score, and my phone can make those sounds every ten seconds, they're called tweets not twits, right? ;)
TeleWRTRLiz
50%
50%
TeleWRTRLiz,
User Rank: Lightning
10/30/2013 | 9:47:29 AM
Re: Monetising influence
56 is really good. I unfollowed all my followers that were egg-heads (no pictures, just eggs) and my score went up like 10 points. Then I unfollowed people that I know don't tweet and my score went up even higher. Also there is a ratio of followers to people following you that you should try to maintain. I think it has to do with keeping your follower number under half of your followers--or something like that. I will find out today. Original tweets and getting retweeted also helps the score go up. 
MarkC73
50%
50%
MarkC73,
User Rank: Light Sabre
10/30/2013 | 9:45:08 AM
Re: Monetising influence
I hope it's complex enough where it considers content vs quantity.  If not, it kind of gives the impression of a lot of squeeky wheels fighting for grease.  I'm not against complaints, but people getting faster help because they are quick to complain seems like something that will get out of control quick.  But a user who has experience and already done basic troubleshooting skipping steps in escalation could be beneficial for both operator and user.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
10/30/2013 | 9:24:50 AM
Re: Monetising influence
So is the score pretty fickle? Are you able to make it go up and down pretty easily? I guess I better start paying attention and trying to bump mine up! Says I'm at a 56 now. No idea if that's good or bad!
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