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Sarah Thomas
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Sarah Thomas,
User Rank: Blogger
10/4/2013 | 12:16:57 PM
small, cheap, & fast
So is small syonymous with cheap? Verizon wants it that way, it woud appear. Not sure if they're getting their fast request either -- The small cell market has been anything but fast-moving so far. Executives on the panel following Howson's presentation said that they still have big plans for them, but they're pushed back by 9 to 18 months. 
DanJones
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DanJones,
User Rank: Blogger
10/4/2013 | 12:21:49 PM
Re: small, cheap, & fast
Given how much of a drag it is to deploy them  (getting zoning rights etc etc) perhaps Verizon -- and others -- see the initial outlay for equipment as just part of the eventual outlay. That's my impression anyway.  
Sarah Thomas
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Sarah Thomas,
User Rank: Blogger
10/4/2013 | 12:26:05 PM
Re: small, cheap, & fast
Not sure I follow -- they just want to get all the devices on hand before they tackle deployment?
DanJones
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DanJones,
User Rank: Blogger
10/4/2013 | 12:58:52 PM
Re: small, cheap, & fast
So, all the panel agreed that getting the rights squared away to install and deploy small cells had been taking a lot longer than they had initially expected. Suggests that the process is often getting snarled in red tape at the local govt. level.

 

In which case, the initial cost of the small cell itself might be only a small part of the actual cost of deployment since the carriers are probably spending time and money in going back and forth in filing papers with municipalities.

Might be better to think in terms of total cost of deployment rather than the list price for the small cell.

 
Sarah Thomas
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Sarah Thomas,
User Rank: Blogger
10/4/2013 | 1:46:12 PM
Re: small, cheap, & fast
Ah yes, that makes sense. The cost of the device is probably going to pale next to the cost of licensing, backhaul, and installation.
manorjohn
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manorjohn,
User Rank: Light Beer
10/4/2013 | 1:57:13 PM
Re: small, cheap, & fast
The Zayo speaker could have also been referencing Kris Rinne of AT&T. Although not technically a CTO she is the decision maker for Small Cells @ AT&T.
Sarah Thomas
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Sarah Thomas,
User Rank: Blogger
10/4/2013 | 1:59:20 PM
Re: small, cheap, & fast
He did say CTO though, but I bet both carriers share the sentiment. AT&T has set out an aggressive timeline on small cells too. 
wanlord
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wanlord,
User Rank: Light Sabre
10/4/2013 | 2:44:55 PM
Re: small, cheap, & fast
doesn't sound like he let much slip. What carrier says take your time and make them expensive?
DanJones
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DanJones,
User Rank: Blogger
10/4/2013 | 2:45:45 PM
Re: small, cheap, & fast
Very true!
Sarah Thomas
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Sarah Thomas,
User Rank: Blogger
10/4/2013 | 2:47:44 PM
Re: small, cheap, & fast
I agree, although I just got a call from Verizon PR that he spoke out of turn and that's not information they're releasing. I'll update when/if I get an official response from the carrier (like that they want them to be expensive and take forever...). 
DOShea
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DOShea,
User Rank: Blogger
10/5/2013 | 2:44:23 PM
Re: small, cheap, & fast
It's not so much a statement to take literally and entirely at face value. As some of the dialogue in the session and on the message board here suggests, a big carrier saying anything about small cells, or even showing incremental forward movement, sets the rest of the ecosystem in motion figuring out how they are going to deal get that business or stay competitive with the companies that get do get it, as well as how they will deal with the ongoing challenges of deploying small cells.
MordyK
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MordyK,
User Rank: Light Sabre
10/4/2013 | 7:20:40 PM
Re: small, cheap, & fast
Sarah, We've come to expect things to move super-fast but in context small cells have taken the market by storm. I was speaking to one of the earliest small cell players and he said that were only 2-3 years behind their optimal projections.

One also needs to take into account some of the issues that are beyond the pure small cell but have to be resolved for large deplyments. The interference and other interoperability issues are well on their way to be addressed, but business models and deployment requirements such as new backhaul methods, siting, powerand regulatory toname just a few are also required, and all are well on their way to being addressed.
pzernik
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pzernik,
User Rank: Light Sabre
10/4/2013 | 12:20:56 PM
Fast, Cheap Small Cell
The fact that VzW also wants to go with incumbent vendors (ALU, Ericsson) for Small Cells also proves the point that they want small cells right now and don't want to take the chance with 3rd party vendors who will not only need to do (and pay for) interop testing - not only initally, but for again and again for every new s/w release that is implemented.
Sarah Thomas
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Sarah Thomas,
User Rank: Blogger
10/4/2013 | 12:24:36 PM
Re: Fast, Cheap Small Cell
Good point, Peter. I think the interoperability issue, and how small cells fit into the larger hetnet strategy, is a big reason Verizon stuck with the big guys. 
chuckj
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chuckj,
User Rank: Light Sabre
10/4/2013 | 10:09:23 PM
Small cell advantage
Telcos only think of small cells as tools to address coverage gap and not a business and ad broadcasting tool. The business case is being developed in South Korea, a small cell will easily pay for itself if it is properly used to broadcast ads.
Sarah Thomas
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Sarah Thomas,
User Rank: Blogger
10/7/2013 | 11:09:33 AM
Re: Small cell advantage
Good point, Chuck. Any indoor location-based service fit very well with small cell plans. This is all Cisco wanted to talk about when I visited with them.


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