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Sarah Thomas
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Sarah Thomas,
User Rank: Blogger
9/2/2013 | 5:31:58 PM
Re: Valid lawsuit
Haha. Excellent food analogy, Peter! That is the cycle that operators are hoping for. Given that Aio's pricing is so similar to T-Mobile's, plus both throttle speeds, I wonder what it would take for someone to make the switch, even with the ease of doing so?
Sarah Thomas
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Sarah Thomas,
User Rank: Blogger
9/2/2013 | 5:30:09 PM
Re: Valid lawsuit
I suppose that's logical, kaop, and certainly is T-Mobile's position. It'll be interesting to see how this one plays out, legally.
pzernik
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pzernik,
User Rank: Light Sabre
9/1/2013 | 7:57:17 PM
Re: Valid lawsuit
Poaching is a good word Sarah....Prepaid customer lack the loyalty component of traditional customers but these eggs are the easiest segment of the population to crack (steal from competitors), certainly tasty for breakfast and bring home the bacon (buy a phone at full cost), might stay for lunch (actually pay their bill), and turn into steak and eggs for dinner (become loyal post-paid customers).
kaop
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kaop,
User Rank: Light Beer
9/1/2013 | 7:46:00 PM
Valid lawsuit
T-Mobile has a point because the company's nickname is Magenta.  Also, Aio's prepaid business is same as T-Mobil's no-contract model and aimed directly at the same value conscious consumers.
PaulERainford
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PaulERainford,
User Rank: Light Sabre
8/30/2013 | 12:00:37 PM
Patently wrong
T-Mob's position reminds me of BSkyB appropriating the word 'sky', so Microsoft had to ditch its Skydrive. I'm claiming the colour 'fucshia' as my own. Though I may have spelt it wrong.
KBode
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KBode,
User Rank: Light Sabre
8/30/2013 | 11:54:29 AM
Re: Shades of magenta
Yeah the Twitter feud between them has been rather entertaining. 

Including AOI's response, here.

Pricing for AIO doesn't seem particularly revolutionary. It also looks like they're slowing down LTE to around 8 Mbps and banning tethering to ensure they don't cannibalize postpaid customers?
Sarah Thomas
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Sarah Thomas,
User Rank: Blogger
8/30/2013 | 11:25:16 AM
Shades of magenta
It's been funny to see T-Mobile CEO John Legere defend this lawsuit on Twitter. (Btw, follow him @john_legere if you're not already. He's a hoot.) But, I have to say, it seems a little silly. Look at the logos. The colors aren't even all that similar...



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