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sarahthomas1011
sarahthomas1011
12/5/2012 | 5:31:40 PM
re: Vodafone Leads Open Global App-Store Push


This is a really interesting idea. I have a few reservations though. One, will they really work quickly? Sounds like they're planning to via the web, but the WAC was also an operator partnership free of trade group involvement and web-focused, and look how slow it's proceeded...


Two, what kind of apps would this entail? As far as I know, carrier apps aren't that exciting or unique unless they're proprietary. So, could an AT&T customer get Verizon's V Cast mobile video app or, better yet, NFL Live? I doubt it.

DCITDave
DCITDave
12/5/2012 | 5:31:39 PM
re: Vodafone Leads Open Global App-Store Push


re: One, will they really work quickly? 


"They" meaning the downloaded apps or the operators? The operators are well behind so I think the important thing for them is to work well, not quickly.


As for the apps, I'm sure certain apps won't work on certain devices and some with hooks to proprietary content won't be worth much to someone not on the network hosting that content. 


That said, if you are a developer and building an app for AT&T's network, you now have a much wider possible audience of consumers to reach via these API redirects.


I think the way this works is much different than the WAC. They're not standardizing APIs here. This is about making apps in carrier stores act in a way that is analogous to Web sites with embedded content, or some other form of URL redirect. Much different than telling all carriers to write certain code a certain way.

jcadler
jcadler
12/5/2012 | 5:31:38 PM
re: Vodafone Leads Open Global App-Store Push


This is an interesting idea, but only from a theoretical persective.  The more fundamental idea is that all cartels are inherently unstable, and when the carriers are the members-owners the half-life will be short.  Beyond the theory, what is attractive to the developer community in this?  Besides a large available market, it's hard to imagine the revenue split, ease-to-publish, and toolset(s) will be better than Google and Apple.  Not even five years from now.

joset01
joset01
12/5/2012 | 5:31:37 PM
re: Vodafone Leads Open Global App-Store Push


"One, will they really work quickly? Sounds like they're planning to via the web, but the WAC was also an operator partnership free of trade group involvement and web-focused, and look how slow it's proceeded..."


 


This is pretty key, the new effort is WAC-lite as far as I can tell. Maybe that will be easier, since the 24-carrier group launched its WAC effort over 2 years ago without much to show for it.


 





DCITDave
DCITDave
12/5/2012 | 5:31:36 PM
re: Vodafone Leads Open Global App-Store Push


I think the answer is that may not make carrier app dev more attractive than Apple, but it will make it more attractive than carrier app development is NOW. And that's still more progress than I would have given the network operators a few years ago.

patentchoi
patentchoi
12/5/2012 | 5:31:35 PM
re: Vodafone Leads Open Global App-Store Push


What happens if a subscriber is outside these 5 carriers ? Does the app stop working ? That doesn't happen with apps in iTunes, Play. Any advantage to subscriber besides carrier-billing ?


Why would an app publisher use this new app-store when iTunes and Play already exist? 


Would this new app-store be itself an "app" in iTunes or Play. In that case would the 30% cut that iTunes charges apply to apps in this new store ?

Soupafly
Soupafly
12/5/2012 | 5:31:33 PM
re: Vodafone Leads Open Global App-Store Push


@ Phil H; "The operators are well behind so I think the important thing for them is to work well, not quickly."


Imho, the carriers dont have the luxury of a either/or approach and the two concepts are not mutually exclusive. The carriers have to deliver on both. A good enough launch & then a hungry & focused programming team with an iterative approach is what I would create, a SWAT team if you like inside the group or each carrier team.


jcalder; The attraction is fundamentally in the time to market, ease of use/billing and relationships. The carriers will really have to focus on these 3 components.


The key distinguisher here will fundamentally be how carriers answer the ubiquitous OTT question. Is it monetised or neutralised?


So far all the monetisation has migrated away from the carriers to apple & Google. We all know that. We can also see that neutralisation is a sterile & useless strategy without an alternative. But, if this works (as per the article) then you can turn the DPI platforms up on some of the OTT plays and make using your App Store & platform allot more fun & streamlined to use & deliver content from than alternatives.


That must be the goal here. I cant see another play that has better strategic resonance.


Sf


Michelle Donegan
Michelle Donegan
12/5/2012 | 5:31:33 PM
re: Vodafone Leads Open Global App-Store Push


It's really exciting to see these operators work together in this way and their plan is compelling. 


The initiative looks a lot less cumbersome than WAC and it certainly looks like it will have a better chance of succeeding than efforts to get rich communications suite (RCS) services off the ground have had so far.

DCITDave
DCITDave
12/5/2012 | 5:31:32 PM
re: Vodafone Leads Open Global App-Store Push


I think the apps will work however they're designed, the important piece is that all the carriers will serve each other's customers. So if AT&T is able to attract a developer that DT can't, DT can still benefit from telling its customers about that developer's games/apps.


The advantage to the subscriber is that it is far easier to just use the app store that's native to the phone vs. having to shop around. I see this as an interesting first step to what may be at least one more solid choice for consumers and developers. Right now all these carriers are out an island with all of them chasing Apple and Google. Now they can at least get the advantage of working with a larger developer base and a larger customer base.

miar70
miar70
12/5/2012 | 5:31:26 PM
re: Vodafone Leads Open Global App-Store Push


@Sarah


Highly unlikely as any app that has content built in or access to content usually that content is licensed individually to each network, so being able to get NFL Live or redzone on AT&T would violate the premium price that NFL charged Vz for exclusivity. So I expect that these apps would have to be the sort that don't require any further licensing or where the licensing is for a global market.



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